Introduction

The power tools market has been playing a significant role in the global consumer landscape. With the increasing demand for DIY projects and home improvements, power tools have become essential items for many consumers. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling power tools. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an interactive and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the power tools market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growth of the housing market, increased consumer interest in home renovations, and the rise of DIY culture. Consumer demand for power tools has also been evolving, with a greater emphasis on convenience, versatility, and advanced features. For example, cordless power tools have become increasingly popular as they offer more flexibility in use compared to their corded counterparts.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the power tools category showed interesting sales performance. The top-selling products included the Portable Electric Drill Pump, which had a sold count of 1580 and a GMV of $9148.2. The Turbo Jet Blower also performed well with 1543 units sold and a GMV of $82,700. The popularity of these products can be attributed to their practical applications in various scenarios such as home, garden, and outdoor use. The growth patterns of sales may be related to the effective marketing strategies on TikTok, such as engaging video demonstrations by influencers and bloggers, which attracted the attention of consumers and drove them to make purchases.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the power tools market on TikTok during the 07 week, vevor store had a GMV of $119,000 with a sold count of 1059. Despite a -4.04% GMV QoQ change, it still maintained a significant market presence. SEESE OS achieved a GMV of $84,800 with a sold count of 1587 and a 4.9% GMV QoQ growth, indicating its successful marketing and product offerings. SEESII Tools had a GMV of $83,900 with a sold count of 655 and an 11.36% GMV QoQ increase, showing its strong growth momentum. These brands likely utilized strategies such as creating engaging content, collaborating with video bloggers, and offering competitive prices to attract customers and boost sales.

Conclusion

Overall, the power tools market on TikTok in the US during the 07 week presented a dynamic situation. The top-selling products and successful brands demonstrated the importance of effective marketing and product features in driving sales. For cross-border merchants, it is recommended to focus on creating engaging video content, collaborating with popular video bloggers, and continuously improving product quality and features. Looking ahead, the market is expected to continue growing as the demand for power tools in home improvement and DIY projects remains strong. Merchants should stay updated on the latest trends and adapt their strategies accordingly to stay competitive in this evolving market.