Introduction

The commercial furniture market plays a significant role in the global consumer landscape. As workspaces and living environments continue to evolve, the demand for functional and stylish commercial furniture has been on the rise. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US market. It offers an opportunity for commercial furniture brands to showcase their products in an innovative and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the commercial furniture market in the US has been experiencing steady growth. The market size has been expanding as businesses and individuals alike invest in upgrading their office and home workspaces. Consumer demand has shifted towards more ergonomic and multi-functional furniture pieces. For instance, with the increasing trend of remote work, there is a higher demand for adjustable desks and comfortable office chairs. This overall market trend is also reflected in the TikTok US 07 week data, where various commercial furniture products have gained significant attention.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the commercial furniture category witnessed diverse sales performances. The top-selling products included items like the "Seat Cushion – Gel & Memory Foam Office Chair Cushion for Tailbone Pain Relief" with 1095 sold count and a GMV of $12,600. Another popular product was the "Ultra Large Portable Laptop Bed Table" with 822 sold count and a GMV of $19,000. The popularity of these products can be attributed to their practicality and ability to address common pain points such as back pain during long hours of sitting or the need for a convenient workspace at home. The sales growth of these products also indicates the growing awareness among TikTok users about the importance of quality commercial furniture for their comfort and productivity.

Brand Case Analysis of the Specific Category

Several brands stood out in the commercial furniture market on TikTok during the 07 week. For example, Aosom LLC achieved a GMV of $51,800 with 325 sold count and a sold count ratio of 17.11%. Their success could be due to their wide range of product offerings and effective marketing strategies on the platform. Another notable brand is MyDepot Outlet, which had a GMV of $21,300 and a sold count of 359. They might have capitalized on their brand reputation and targeted marketing campaigns to attract customers. Joyfinity Home, on the other hand, had a GMV of $19,000 but experienced a -24.71% change in GMV quarter-on-quarter. This could imply the need for them to reevaluate and adjust their marketing and product strategies to maintain or improve their market position.

Conclusion

Overall, the commercial furniture market on TikTok in the US during the 07 week showed both opportunities and challenges. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is advisable to focus on product features that address user needs, such as ergonomics and convenience. They should also invest in creating engaging TikTok content to increase brand awareness and drive sales. Looking ahead, the market is likely to continue evolving with increasing competition, and brands will need to stay innovative and responsive to changing consumer demands.