Introduction

In the global consumer landscape, the Outdoor Furniture market has been gaining significant importance. With the increasing trend of outdoor living and home improvement, consumers are constantly seeking quality outdoor furniture to enhance their outdoor spaces. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their outdoor furniture products in an engaging and creative manner, thereby tapping into the growing market demand.

Category Market Overview

The Outdoor Furniture market in the US has witnessed steady growth in recent years. According to authoritative sources, the market size has been expanding due to factors such as rising disposable incomes, a growing preference for outdoor activities, and an increased focus on home aesthetics. Consumer demand has been evolving, with a shift towards more durable, stylish, and functional outdoor furniture pieces. The current data also indicates that the market is highly competitive, with numerous players vying for a share of the growing pie.

Sales Situation of the Specific Category

Analyzing the sales performance of Outdoor Furniture on TikTok Shop in the US during the 07 week, we observe some interesting trends. The top-selling products include items like the "PHI VILLA 15ft Large Outdoor Double-Sided Rectangle Umbrella with Crank Handle" which had a sold count of 281 and a GMV of $38,700. Another popular product was the "3 Pieces Patio Furniture Set, Outdoor Swivel Rocking Chairs" with 157 units sold and a GMV of $39,100. The popularity of these products can be attributed to their functionality, quality, and the way they are presented on TikTok. For instance, the umbrellas offer protection from the sun, which is crucial for outdoor activities, and the patio furniture sets provide a comfortable seating arrangement for outdoor gatherings. The growth in sales of these products might also be due to effective marketing strategies on TikTok, such as engaging video content that showcases the products in real-life outdoor settings.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Outdoor Furniture market on TikTok in the US during the 07 week, PhiVillaUS stands out. It had a GMV of $76,900 with a sold count of 549. Their strategy seems to focus on offering a wide range of outdoor furniture products with different features and styles. They likely utilize TikTok's video capabilities to showcase their products' details, such as the waterproof and alloy steel features of their umbrellas. Another notable brand is Kullavik, which achieved a GMV of $89,100 and a sold count of 404. Their success might be attributed to their ability to target the right audience on TikTok and offer products that meet the specific needs of consumers, like their outdoor furniture pieces that combine functionality and aesthetics.

Conclusion

Overall, the Outdoor Furniture market on TikTok in the US during the 07 week shows promising trends. Cross-border merchants can take advantage of these insights by focusing on product quality and functionality, as these are key factors driving sales. They should also invest in creating engaging video content on TikTok to showcase their products effectively. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative and stylish outdoor furniture. Merchants who can adapt to these trends and leverage TikTok's platform capabilities will likely succeed in this competitive market.