Introduction

The cookware market has always held a significant place in the global consumer landscape. With the increasing focus on home cooking and kitchen upgrades, the demand for quality cookware has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows for direct interaction between brands and consumers, enabling the showcasing of cookware products in an engaging and visual manner, reaching a vast and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the cookware market in the US has been experiencing steady growth. The market size has been expanding as more consumers are investing in their kitchen essentials. Consumer demand has also been evolving, with a greater emphasis on non-stick, durable, and multi-functional cookware. This shift in demand is driven by the changing cooking habits and the need for convenience in the kitchen.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025, the cookware category witnessed various sales trends. The top-selling products included sets like the "SODAY 15pcs Pots and Pans Set Non Stick" with a sold count of 1220 and a GMV of $71,900. The popularity of such sets can be attributed to their non-stick features, detachable handles, and versatility for different cooking needs. Another popular item was the "Wooden Utensils Set" with 970 units sold. The growth in sales of these products can be linked to their effective marketing on TikTok, through engaging videos and influencer endorsements.

Brand Case Analysis of the Specific Category

Several brands stood out in the cookware market on TikTok during this period. For instance, SODAY had a GMV of $130,700 with 1985 units sold. Their success can be attributed to their wide range of cookware sets that appeal to different consumer preferences. Carote USA also had a significant presence with a GMV of $94,700, although they experienced a -25.76% GMV QoQ change. Their brand strategy might need to be reevaluated to address this decline. TOLOCO Store, on the other hand, had a 15.77% GMV QoQ growth with a GMV of $57,900, indicating effective marketing and product offerings that resonate with the consumers.

Conclusion

Overall, the cookware market on TikTok in the US during the 07 week of 2025 showed a mix of growth and challenges for different brands. Cross-border merchants can take advantage of the platform's visual nature to showcase their cookware products effectively. They should focus on highlighting the unique features of their products, such as non-stick coatings and detachable handles. Looking ahead, the market is likely to continue evolving with an increasing demand for innovative and convenient cookware. Brands need to stay updated with the latest trends and adapt their marketing strategies accordingly to maintain or improve their market share.