Introduction

The Sports & Outdoor Play market has been an increasingly important segment in the global consumer landscape. With the growing emphasis on fitness, leisure, and outdoor activities, consumers are constantly seeking innovative and exciting products in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Sports & Outdoor Play products in engaging ways, leveraging the power of short videos and viral trends.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor Play market in the US has been experiencing significant growth. The market size has been expanding steadily, driven by factors such as increased disposable income, a growing awareness of the importance of physical activity, and a desire for family-friendly outdoor experiences. Consumer demand in this category has also been evolving, with a greater preference for products that offer both functionality and entertainment value. For instance, there has been a surge in demand for toys and equipment that can be used both indoors and outdoors, catering to different weather conditions and living situations.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the Sports & Outdoor Play category exhibited interesting sales patterns. The top-selling products included the Whale Design Bath Water Sprinkler Toy, which sold 1208 units with a GMV of $6752.72, and the Silent Basketball Set, with 1162 units sold and a GMV of $1.89 million. The popularity of these products can be attributed to their unique features. The water sprinkler toy offers light and music, making it an attractive option for kids during bath time. The silent basketball set is perfect for indoor training, especially during times when outdoor play might be restricted. Overall, the sales growth in this category seems to be driven by the combination of innovative product designs and effective marketing on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the Sports & Outdoor Play market on TikTok during this period. For example, FanttikRide had a GMV of $41,500 with a 11.47% GMV qoq growth, selling 417 units. Their success can be partly attributed to their unique product offerings, such as the FanttikRide N7 Electric Wiggle Car with Pedal. JxGrd Pros had a GMV of $18,900, although with a -17.04% GMV qoq decline, selling 1162 units. Each brand seems to have its own strategy. Some focus on product innovation, like FanttikRide, while others may rely on price competitiveness or targeted marketing campaigns. These top-performing brands have a significant influence within the US market, shaping consumer preferences and driving trends in the Sports & Outdoor Play category.

Conclusion

In conclusion, the Sports & Outdoor Play market on TikTok in the US during the 07 week of 2025 showed promising trends. The market is growing, with various products finding success based on their unique features and effective marketing. For cross-border merchants, it is advisable to focus on product innovation, understand the evolving consumer demands, and leverage the power of TikTok's marketing tools. Looking ahead, we can expect the market to continue to expand, with more competition and potentially even more innovative products emerging to meet the ever-growing consumer appetite for Sports & Outdoor Play items.