Introduction

The barbecue market has been an important part of the global consumer landscape, with a growing demand for barbecue products as people enjoy outdoor cooking and gatherings. In the United States, barbecue culture is deeply rooted, making it a significant market segment. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US, offering great opportunities for barbecue-related products to reach a wide audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the barbecue market in the US has been experiencing steady growth. The market size has been expanding as more consumers are showing interest in barbecue equipment, accessories, and related products. Consumer demand changes have been influenced by factors such as the increasing popularity of outdoor activities, the trend of home cooking, and the desire for high-quality barbecue experiences. The growth trends indicate a positive outlook for the barbecue market in the US, with potential for further expansion in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the barbecue category had various sales performances. The GMV Gross Merchandise Volume showed different trends among products. For example, the Stainless Steel Barbecue Tongs 1 Count, Durable Food Tongs, Non-slip Kitchen Cooking Tongs had a sold count of 492, contributing to a GMV of $674.04. The [Official] BAZOVA Nonstick Griddle Cookware, 16.5"x12.0" Double Burner Granite Pan had a sold count of 185 and a GMV of $5733.15. The top-selling products' popularity can be attributed to factors such as their quality, functionality, and the marketing efforts on TikTok. The sales growth of these products also reflects the increasing interest of TikTok users in barbecue-related items.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the barbecue market on TikTok during the 07 week. For instance, Scrub Daddy had a GMV of $9438.87 with a sold count of 313, although it experienced a -16.38% GMV qoq Quarter over Quarter. Their average price was $30.15, and they had a significant number of video bloggers promoting their products. Bazova had a remarkable growth with a 585.19% increase in GMV qoq, achieving a GMV of $5733.15 and a sold count of 185. These brands' success can be attributed to their product quality, effective marketing strategies on TikTok, and the ability to engage with the TikTok user community.

Conclusion

Overall, the barbecue market on TikTok in the US during the 07 week of 2025 showed diverse trends. Some brands and products experienced growth while others faced challenges. For cross-border merchants, it is recommended to focus on product quality, leverage the power of TikTok's video content to showcase products, and engage with the TikTok community. Looking ahead, the barbecue market on TikTok in the US is expected to continue evolving, with potential for further growth as the platform's popularity and the barbecue culture persist.