Introduction

The kitchen knives market holds significant importance in the global consumer landscape. With the increasing focus on cooking and food preparation at home, the demand for quality kitchen knives has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It offers an excellent opportunity for brands and merchants to showcase their kitchen knives products to a wide audience, leveraging its visual and viral nature.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the kitchen knives market in the US has witnessed steady growth. The market size has been expanding, driven by factors such as the growth of the food and beverage industry, increased interest in cooking as a hobby, and the need for efficient kitchen tools. Consumer demand has also been evolving, with a preference for durable, sharp, and aesthetically pleasing kitchen knives. The integration of new materials and advanced manufacturing techniques has further enhanced the product offerings in this category.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of kitchen knives varied across different products. The top-selling products included the "Stainless Steel Double Sided Chopping Board, 1 Count Non-slip Cutting Board" with 1213 units sold and a GMV of $24,500, and the "Professional cutting knife with sheath, stainless steel boning knife" with 837 units sold and a GMV of $4,017.6. The popularity of these products can be attributed to their functionality, quality, and the effective marketing on TikTok. The sales growth of some products was significant, such as the "Smirly" brand which had a 74.93% increase in sold count. This growth could be due to factors like attractive pricing, engaging video content, and positive customer reviews.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the kitchen knives market on TikTok during this period. For example, "S.Y Appliance Store" had a GMV of $24,500 and a sold count of 1213, with a sold count ratio of 10%. Their success might be attributed to their product selection, which likely met the needs and preferences of TikTok users. Another notable brand is "Kikcoin Kitchen" with a GMV of $30,800 and a sold count of 723. They had a relatively high average price per unit sold, indicating that their products might be positioned in the higher-end segment of the market. These top-performing brands and stores utilized various strategies such as creating engaging video content, collaborating with video bloggers, and offering competitive prices to drive sales and gain market share.

Conclusion

Overall, the kitchen knives market on TikTok in the US during the 07 week of 2025 showed a mix of trends. There was a healthy competition among brands and stores, with some achieving significant sales growth. For cross-border merchants, it is advisable to focus on product quality, create engaging video content to showcase the features of kitchen knives, and collaborate with popular video bloggers to increase brand visibility. Looking ahead, the market is expected to continue growing, with an increasing emphasis on innovation in product design and marketing strategies to attract more customers on the TikTok platform.