Introduction

The market of Dolls & Stuffed Toys has always held a significant place in the global consumer landscape. These toys not only bring joy and comfort to people of all ages but also have a strong emotional connection. In recent years, with the rapid development of e-commerce, especially on platforms like TikTok, the marketing and sales of Dolls & Stuffed Toys have entered a new era. TikTok, with its huge user base and unique content dissemination model, offers distinct advantages in the US market for promoting and selling such products. Its short-video format allows for vivid and engaging presentations of these cute toys, attracting a large number of users' attention and driving potential sales.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Dolls & Stuffed Toys market in the US has been showing a stable growth trend in recent years. The market size has been gradually expanding, driven by factors such as increasing consumer demand for soft and cuddly toys, as well as the popularity of gifting culture. Consumers' demand for these toys is not only limited to children but also extends to adults who seek comfort and collectible items. The growth trends indicate that more and more people are willing to spend on high-quality and unique Dolls & Stuffed Toys. Integrating with the existing data, we can see that the market is expected to continue its growth path in the foreseeable future.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 to 2025/02/22, the sales performance of Dolls & Stuffed Toys presented some interesting patterns. The total GMV Gross Merchandise Volume for this category was $0, with a 0% growth rate compared to the previous period. However, the sold count reached 722, indicating that there was still a certain level of consumer activity. Among the top-selling products, the "36Pcs/12Pcs 2.35in Animal Plush Toys /36 Pcs 2.35in Stress Relief Toys Prefilled Easter Eggs for Easter Egg Hunt/12Pcs 3.7in Colorful Wind-Up Toy with Easter Eggs" had a sold count of 648 and a GMV of $14,400. The popularity of such products could be attributed to their combination of cute designs, functionality like stress relief, and the relevance to seasonal events Easter in this case. Another popular product, "Cute Goose Design Plush Toy, Soft Stuffed Animal Plushie, Stuffed Toys for Kids and Adults, Lovely Pillow, Huggable Duck Plushie, Birthday Gifts for Children, Valentine's Day Gift, Gift for Her, Girl's Gift", had a sold count of 511 and a GMV of $10,600. Its appeal lies in its versatility as a gift option for various occasions and its soft and adorable appearance that attracts both kids and adults.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Dolls & Stuffed Toys market on TikTok during this period. For example, MINISO-US had a GMV of $21,000 with a significant 250.36% growth rate compared to the previous period. They sold 233 units with an average price of $90.21. Their success might be due to their well-known brand image and the quality of their products that resonate with consumers. Joyfy-US also had a good performance with a GMV of $14,400 and a 14.33% growth rate. They had a high sold count of 648, which could be attributed to their wide range of product offerings and effective marketing strategies on TikTok. Uoozii had a GMV of $9,292.52 with a remarkable 356.28% growth rate. Their products, such as the "uoozii 16-24" | 3-5 Pounds Cat Dog Dinosaur Sloth Elephant Axolotl Bear Highland Cow Weighted Stuffed Animals with Unscented Microwavable Heating Pad, Cute Coolable Heatable Weighted Puppy Kitty Dino Plush Warm Gift for Stress & Period Pain Relief", attracted consumers with their unique features and targeted marketing towards those seeking stress relief products.

Conclusion

Overall, the Dolls & Stuffed Toys market on TikTok in the US during the 07 week of 2025 showed a mix of opportunities and challenges. While some brands and products achieved significant growth, others faced fluctuations in sales. For cross-border merchants, it is recommended to focus on product design and functionality to meet the diverse needs of consumers. Leveraging TikTok's powerful marketing capabilities through creating engaging short videos and collaborating with popular video bloggers can also boost sales. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on unique and high-quality products, as well as more personalized marketing strategies to target different consumer segments.