Introduction

The Tea & Coffeeware market has been an important part of the global consumer landscape. With the increasing popularity of coffee and tea consumption, the demand for related utensils and accessories has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows businesses to showcase their Tea & Coffeeware products in an engaging and viral way, reaching a vast audience of potential consumers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Tea & Coffeeware market in the US has shown significant growth in recent years. The market size has been expanding as more consumers are becoming interested in enhancing their coffee and tea drinking experiences. Consumer demand has shifted towards more innovative and convenient products. For example, there is a growing preference for smart coffee cups with features like temperature display and automatic stirring, as well as stylish and functional tea pots and infusers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the Tea & Coffeeware category had various products with notable sales performance. The top-selling product was the "Intelligent Coffee Cup with Lid, 1 Count/3 Counts/set Automatic Stirring Cup with Temperature Display, USB Rechargeable Stirring Cup for Coffee, Tea, Hot Chocolate", which had a sold count of 828 and a GMV of $13,300. The popularity of such products can be attributed to their innovative features that offer convenience and novelty to consumers. Another popular item was the "Glass Tea Pot with Removable Stainless Steel Filter & Handle, 1/5 Counts Clear Square Tea Pot & Tea Cup Set for Home Office Use, Home Accessories" with 639 units sold and a GMV of $5,520.96. These products' growth patterns suggest that consumers are looking for both practical and aesthetically pleasing Tea & Coffeeware on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Tea & Coffeeware market on TikTok during this period. For instance, "Kitch Ease" had a GMV of $13,300 with a sold count of 830. Their performance might be due to effective marketing strategies and a wide range of appealing products. "QVC, Inc" also had a significant presence with a GMV of $8,642 and a sold count of 58. Their growth rate of 163.64% indicates successful business activities. "Mason Jar Lifestyle" had a GMV of $7,960.02 and a sold count of 413, showing their influence in the market. These brands likely utilized TikTok's platform to showcase their unique products and engage with consumers through creative videos and promotions.

Conclusion

Overall, the Tea & Coffeeware market on TikTok in the US during the 07 week of 2025 showed a diverse range of sales performances and brand activities. For cross-border merchants, it is recommended to focus on product innovation and unique features to attract consumers. Leveraging TikTok's viral nature through engaging video content can also boost sales. Looking ahead, the market is expected to continue growing as consumer interest in coffee and tea-related products remains high. Brands should stay updated with the latest trends and adapt their strategies accordingly to maintain a competitive edge in this dynamic market.