Introduction

The home care supplies market has been of significant importance in the global consumer landscape. With the increasing focus on maintaining clean and comfortable living spaces, consumers are constantly seeking quality home care products. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It offers an excellent opportunity for brands and merchants in the home care supplies category to showcase their products and reach a wide audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home care supplies market in the US has been witnessing steady growth. The market size has been expanding due to factors such as increasing population, rising awareness about hygiene, and a growing preference for convenient and effective cleaning products. Consumer demand has been evolving, with a greater emphasis on eco-friendly and multi-purpose home care supplies. For instance, products that can clean multiple surfaces without causing harm to the environment are gaining popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the home care supplies category showed interesting sales performance. The top-selling products included "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" with a sold count of 23,000 and a GMV of $317,800. Another popular product was "Room and Linen Spray - Over 30 Fragrances" with 19,800 units sold and a GMV of $71,900. The reasons behind their popularity could be attributed to their effective cleaning capabilities, appealing scents, and the way they were presented on TikTok. Many of these products had engaging videos showcasing their usage, which attracted consumers. The overall sales growth in the category was also notable, indicating a growing interest among TikTok users for home care supplies.

Brand Case Analysis of the Specific Category

Several brands stood out in the home care supplies market on TikTok during the 07 week. For example, R & W Co. had a GMV of $421,600 with a sold count of 31,200. Their success could be due to their wide range of products and effective marketing strategies on the platform. TIDY MONSTER also performed well with a GMV of $254,600 and 15,100 units sold. They might have capitalized on their unique product features and engaging content to attract customers. Mavwicks Fragrances LLC had a GMV of $228,900 and 17,100 units sold, possibly leveraging their expertise in fragranced home care products. These brands not only had good sales metrics but also influenced the market by setting trends and creating awareness about different home care supplies.

Conclusion

Overall, the home care supplies market on TikTok in the US during the 07 week showed promising trends. The sales performance of various products and brands indicated a growing demand for such items on the platform. For cross-border merchants, it is advisable to focus on creating engaging content that showcases the unique features of their products. They should also keep an eye on the popular trends in the market and adapt their product offerings accordingly. Looking ahead, the market is expected to continue growing as more consumers turn to TikTok for their shopping needs and as the awareness about different home care supplies increases.