Introduction

The Bathroom Supplies market has been an important segment in the global consumer landscape. With the increasing focus on personal hygiene and home comfort, the demand for various bathroom products has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Bathroom Supplies in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Bathroom Supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, increasing disposable income, and a growing awareness of home aesthetics and hygiene. Consumer demand has also been evolving, with a preference for innovative and high-quality products. For instance, there has been a surge in the demand for products like anti-mud mats, satin bonnets, and scalp cleansing brushes, as seen in the TikTok data.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the sales performance of Bathroom Supplies was quite notable. The top-selling product was the "Muddy Mat® - Anti-Mud Mat" with a sold count of 6840, generating a GMV of $486,800. Other popular products included the "Double Layer Satin Bonnet" with 2071 units sold and a GMV of $5,281.05, and the "African Exfoliating Net Sponge" with 1668 units sold and a GMV of $14,500. The sales growth of these products can be attributed to their unique features, such as the anti-mud functionality of the mat, the soft and breathable nature of the satin bonnet, and the ethical sourcing of the exfoliating sponge. Additionally, the engaging content created by video bloggers on TikTok has played a crucial role in promoting these products and driving sales.

Brand Case Analysis of the Specific Category

Several brands stood out in the Bathroom Supplies market on TikTok during this period. For example, the brand "Muddy Mat" had an impressive performance with a GMV of $486,800 and a sold count of 6840. Their success can be attributed to their focus on a single, highly effective product - the anti-mud mat. The brand "UnifreeUS" also had a significant presence with a GMV of $38,900 and 1104 units sold. They offered a range of 21 different products, indicating their strategy of providing variety to consumers. Another notable brand was "Bellanomi" with a GMV of $25,000 and 2107 units sold. These brands have been able to leverage TikTok's platform to showcase their products, engage with customers through video content, and build a strong brand presence in the US market.

Conclusion

Overall, the Bathroom Supplies market on TikTok in the US during the 07 week of 2025 showed promising trends. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is advisable to focus on product innovation, create engaging video content to showcase products, and build a strong brand identity on TikTok. Looking ahead, the market is expected to continue growing, with consumers likely to demand more unique and high-quality Bathroom Supplies. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.