Gloda Insights: TikTok Miscellaneous Home 07 Week Market Trend Analysis
TikTok Miscellaneous Home US Market Cross-border E-commerce
2025-02-26 01:14:04 released 25
Introduction
The Miscellaneous Home category has been gaining significant importance in the global consumer landscape. With the increasing focus on home decor, convenience, and functionality, products in this category are in high demand. TikTok, especially in the US region, has emerged as a powerful platform with its unique ability to reach a vast and diverse audience. It allows brands and merchants to showcase their Miscellaneous Home products in an engaging and creative way, leveraging the power of short videos and trends.
Category Market Overview
According to the latest data from authoritative sources, the Miscellaneous Home market in the US has been experiencing steady growth. The market size has been expanding as consumers are constantly looking for new and innovative products to enhance their living spaces. Consumer demand changes have been driven by factors such as changing lifestyles, home improvement trends, and the need for more organized and comfortable homes. For instance, there has been a notable increase in the demand for portable and multifunctional home items. The growth trends suggest that this category will continue to thrive in the coming weeks and months.
Sales Situation of the Specific Category
On TikTok Shop in the US during the 07 week period, the Miscellaneous Home category witnessed diverse sales performances. The top-selling products included items like the Automatic Folding UV-protection Umbrella, which sold 1332 units with a GMV of $9379.81. The Foldable Automatic Umbrella also had a significant sales figure, with 661 units sold and a GMV of $1.47万. The popularity of these umbrellas can be attributed to their practicality and suitability for various weather conditions, making them essential for outdoor activities. Another popular product was the 50*137cm Sofa Repair Patch, with 542 units sold and a GMV of $1.05万, indicating the demand for home repair and maintenance items. Overall, the sales growth of these products reflects the consumers' need for both functional and aesthetically pleasing Miscellaneous Home products.
Brand Case Analysis of the Specific Category
In the Miscellaneous Home market, several brands stood out during the 07 week period. For example, HISEA OUTDOOR had a GMV of $1.48万 with a 29.73% GMV qoq growth. They sold 230 units of their products, mainly focusing on outdoor-related home items like boots. Their success can be attributed to their quality products and effective marketing strategies on TikTok, leveraging video bloggers to showcase the functionality and durability of their products. Another brand, JNYD, achieved a GMV of $1.48万 with a 39.2% GMV qoq growth. They sold 675 units, mainly of umbrellas and other small home accessories. Their strategy of creating engaging content and targeting a wide range of consumers on TikTok has contributed to their high sales figures.
Conclusion
Overall, the Miscellaneous Home market on TikTok in the US during the 07 week period showed promising trends. The sales of various products indicate a healthy demand for both practical and decorative home items. For cross-border merchants, it is advisable to focus on product quality and functionality while creating engaging content on TikTok to attract more customers. Looking ahead, the market is expected to continue its growth trajectory, with more innovative products likely to emerge and gain popularity. Merchants should stay updated with the latest trends and consumer demands to stay competitive in this dynamic market.
