Introduction

The Nasal & Oral Care market has been gaining significant importance in the global consumer landscape. With increasing awareness about personal hygiene and health, consumers are actively seeking quality products in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Nasal & Oral Care products in an engaging and interactive manner, thereby influencing purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Nasal & Oral Care market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as growing consumer concerns about oral and nasal health, advancements in product formulations, and increased marketing efforts by brands. Consumer demand has also been evolving, with a preference for natural, effective, and convenient products. For instance, there is a rising demand for fluoride-free toothpastes and nasal products that offer quick relief.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Nasal & Oral Care category witnessed interesting sales patterns. The top-selling products included BoomBoom Nasal Stick with 17,600 units sold and a GMV of $332,000, MSDRWIKEY SP-6 Toothpaste with 11,600 units sold and a GMV of $143,700, and NOBS Toothpaste Tablets with 8,766 units sold and a GMV of $199,300. The popularity of these products can be attributed to various factors. The BoomBoom Nasal Stick's unique selling point of powerful essential oil vapors and its feature on Shark Tank likely contributed to its high sales. The MSDRWIKEY SP-6 Toothpaste's emphasis on advanced oral care and long-lasting fresh breath appealed to consumers. The NOBS Toothpaste Tablets' eco-friendly and remineralizing properties also made it a popular choice. Overall, the sales growth in this category indicates a growing consumer interest in Nasal & Oral Care products on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Nasal & Oral Care market on TikTok during the 07 week. BoomBoom had a GMV of $332,000 with 17,600 units sold, achieving a sold count ratio of 16.55%. Their strategy of highlighting the unique features of their nasal stick, such as the essential oil vapors, seems to have paid off. Lil Republic Lil Blings had a GMV of $302,100 with 23,100 units sold and a sold count ratio of 15.06%. They likely benefited from their product offerings and marketing efforts. Better Biöm achieved a GMV of $252,600 with 12,400 units sold and a sold count ratio of 12.59%. Their focus on quality products and effective marketing campaigns contributed to their success. These brands have been able to leverage TikTok's platform to increase their visibility and drive sales, thereby establishing their influence in the US market.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of different brands indicate a growing market. For cross-border merchants, it is advisable to focus on product features that resonate with consumers, such as natural ingredients, effectiveness, and convenience. They should also leverage TikTok's marketing capabilities to increase brand visibility. Looking ahead, the market is expected to continue growing, with potential for new product innovations and increased competition. Merchants need to stay updated with the latest trends and consumer preferences to succeed in this dynamic market.