Introduction

The Festive & Party Supplies market plays a significant role in the global consumer landscape. With the increasing popularity of celebrations and events, the demand for such supplies has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their Festive & Party Supplies in an engaging and creative manner, thereby tapping into the growing market potential.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Festive & Party Supplies market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as an increasing number of festivals, parties, and social gatherings. Consumer demand has also evolved, with a preference for unique, high-quality, and themed supplies. For instance, there is a growing trend towards personalized party decorations and eco-friendly festive items. This shift in demand is shaping the market dynamics and presenting both opportunities and challenges for businesses operating in this category.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of Festive & Party Supplies was quite notable. The top-selling products included items like the 【YiimDaifun】 Astronaut Galaxy Star Projector, Electric Air Balloon Pump, and QLASH US American Flag. The 【YiimDaifun】 Astronaut Galaxy Star Projector had a sold count of 892, generating a GMV of $4370.8. The Electric Air Balloon Pump sold 812 units with a GMV of $5675.88. The QLASH US American Flag sold 599 units and had a GMV of $10600. The popularity of these products can be attributed to their functionality, unique designs, and suitability for various festive and party occasions. For example, the star projector adds an aesthetic touch to bedroom decor, making it a popular gift choice, while the balloon pump is essential for party decorations. The American flag is a classic item for patriotic-themed events or house decor.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Festive & Party Supplies market on TikTok during this period. For example, QLASH Flag had a GMV of $10600 with a sold count of 599. Their product, the QLASH US American Flag, is of high quality with embroidered stars and stitched stripes, making it a popular choice for house decor. The brand also had a significant video blogger count of 4738, which likely contributed to its visibility and sales. Another notable brand is NovaHome, which had a GMV of $5675.88 and a sold count of 812 for their Electric Air Balloon Pump. They seem to have capitalized on the demand for party decoration essentials by offering a reliable and efficient product. These brands' success can be attributed to their product quality, effective marketing strategies on TikTok, and ability to connect with the target audience.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US during the 07 week of 2025 showed promising trends. The variety of top-selling products and successful brands indicate a healthy market with diverse consumer preferences. For cross-border merchants, it is advisable to focus on product quality, unique designs, and leveraging TikTok's marketing capabilities to reach a wider audience. Looking ahead, the market is likely to continue evolving, with potential growth in demand for sustainable and personalized festive and party supplies. Merchants should stay updated on these trends to stay competitive in this dynamic market.