Introduction

In the global consumer landscape, the Home Organizers market has been gaining significant importance. With the increasing focus on home organization and decluttering, consumers are constantly seeking efficient and stylish solutions to keep their living spaces in order. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Home Organizers products in an engaging and visually appealing manner, reaching a vast and diverse audience of potential buyers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Organizers market in the US has been experiencing steady growth. The market size has been expanding as more consumers recognize the value of organized living spaces. Consumer demand changes have been notable, with a shift towards multifunctional and space-saving organizers. This trend is likely driven by the increasing urbanization and smaller living spaces in many areas. The growth trends indicate a promising future for the Home Organizers segment, with continued potential for expansion.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the Home Organizers category showed interesting sales performance. The top-selling products included items like "Sweet Furniture F 3 Tiers / 4 Stackable Plastic Storage Bins with Lid - 23QT Foldable Organizers and Storage with Magnetic Doors & Lockable Wheels" with 3844 units sold and a GMV of $89,600, and "Wooden Customized Tooth Fairy Door Hanger" with 2086 units sold and a GMV of $40,300. The sales growth of these products can be attributed to their practicality, appealing design, and the effective marketing on TikTok. The videos showcasing these products likely caught the attention of users, leading to increased purchases.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Organizers market on TikTok during this period. For example, Raybee Furniture had a GMV of $135,800 with 2208 units sold, achieving a significant GMV qoq growth of 44.39%. Their success might be due to their product quality and effective marketing strategies on the platform. Another notable brand, Sweet Furniture F, had a GMV of $90,800 with 3876 units sold. Their high sold count could be attributed to their unique product offerings and engaging TikTok content. These brands have demonstrated the potential for success in the Home Organizers market on TikTok through their sales metrics and strategies.

Conclusion

Overall, the Home Organizers market on TikTok in the US during the 07 week of 2025 showed promising trends. The sales of various products and the performance of leading brands indicate a growing interest among consumers. For cross-border merchants, it is advisable to focus on product features that meet the demand for practicality and space-saving. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue its growth trajectory, with potential for further innovation and expansion in the Home Organizers category on TikTok.