Introduction

The men's care market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of personal grooming among men, this category has become a lucrative segment. TikTok, in the US, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and products to gain visibility quickly. Its engaging video format allows for creative marketing strategies, making it an ideal platform for promoting men's care products.

Category Market Overview

According to the latest data from authoritative sources, the men's care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as changing consumer lifestyles and a growing emphasis on appearance. Consumer demand for men's care products has evolved, with a greater focus on natural and high-quality ingredients. This shift is reflected in the types of products that are gaining popularity. For instance, there is an increased demand for aftershave oils and serums, as well as hair and beard care products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the men's care category showed interesting sales patterns. The top-selling products included Soft Serve After Shave Oil - Strawberry & Vanilla Scent, which had a sold count of 5298 and a GMV of $174,800. Another popular product was Smooth Legend After Shave Serum with 3308 units sold and a GMV of $107,100. The popularity of these products can be attributed to their appealing scents, effective formulations, and the marketing efforts on TikTok. The sales growth of these products indicates a strong consumer interest in men's grooming products on the platform.

Brand Case Analysis of the Specific Category

Truly Beauty emerged as a top-performing brand in the men's care market on TikTok during the 07 week. It had a GMV of $318,500 with a sold count of 10,100 units. The brand's success can be attributed to its wide range of products and effective marketing strategies on the platform. Dr. Squatch also performed well, with a GMV of $29,300 and 1114 units sold. Their natural soap and body wash products were popular among consumers. These brands have been able to leverage TikTok's reach to connect with their target audience and drive sales.

Conclusion

Overall, the men's care market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of leading brands indicate a growing market. For cross-border merchants, it is advisable to focus on product quality, unique formulations, and engaging marketing campaigns on TikTok. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative men's care products. Merchants should stay updated with the latest trends and consumer preferences to succeed in this competitive market.