Introduction

The Bath & Body Care market has been an important segment in the global consumer landscape. With the increasing focus on personal care and wellness, consumers are constantly seeking high-quality products to enhance their skin and body health. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Bath & Body Care products in an engaging and creative way, reaching a vast and diverse audience, which in turn has a significant impact on the market dynamics.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Bath & Body Care market in the US has been experiencing steady growth. The market size has been expanding as consumer demand for various body care products such as creams, soaps, and deodorants continues to rise. Consumers are now more conscious about the ingredients used in these products and are inclined towards organic and natural options. This shift in consumer demand has led to changes in the market trends, with brands focusing on product innovation and marketing strategies that highlight the quality and benefits of their offerings.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Bath & Body Care category witnessed diverse sales performances. The top-selling products included items like "EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, Moisturizer, Body Lotion, Skin Care and Lip Balm Hydrating Moisturizing" with a sold count of 18,500 and a GMV of $613,100. Another popular product was "AGICEA Turmeric & Kojic Acid Brightening Soap, Kojic Acid Soap, Soap Body Care Body Wash Lemon Flawless Organic" with 8,340 units sold and a GMV of $40,900. The popularity of these products can be attributed to factors such as their unique formulations, effective marketing on TikTok through engaging videos by video bloggers, and meeting the current consumer demand for natural and brightening body care products. The sales growth of different products varied, with some showing significant increases while others had more moderate growth patterns.

Brand Case Analysis of the Specific Category

Several brands stood out in the Bath & Body Care market on TikTok in the US during the 07 week. For instance, "evilgoods" had a GMV of $613,100 with a sold count of 18,500 and a sold count ratio of 14.15%. Their product "EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, Moisturizer, Body Lotion, Skin Care and Lip Balm Hydrating Moisturizing" was highly popular. "MAELYS Cosmetics" also had a remarkable performance with a GMV of $378,900 and a sold count of 9,125. Their marketing strategies likely involved leveraging the power of TikTok to showcase the benefits of their products, such as the "MAËLYS GET-DREAMY Clinically Proven Overnight Toning Whip for Loose Skin - With Milk Thistle". These top-performing brands have been able to capture the attention of the TikTok audience through engaging content and by offering products that meet the specific needs and preferences of consumers in the Bath & Body Care category.

Conclusion

Overall, the Bath & Body Care market on TikTok in the US during the 07 week showed a vibrant picture. The market is growing, with various products and brands finding success. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's marketing capabilities to create engaging content, and understanding the specific demands of the US consumers in this category. Looking ahead, the market is expected to continue its growth trend, with more competition and opportunities for brands to differentiate themselves through unique product offerings and effective marketing strategies.