Introduction

The kitchen appliances market has always been a significant part of the global consumer landscape. With the increasing focus on home cooking and convenience, the demand for various kitchen appliances has been on the rise. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their kitchen appliances in creative and engaging ways, thereby influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the kitchen appliances market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as changing consumer lifestyles, an increasing number of households, and a growing preference for home-cooked meals. Consumer demand has also evolved, with a greater emphasis on energy-efficient, multi-functional, and aesthetically pleasing appliances. This trend is reflected in the sales data on TikTok as well, where certain types of kitchen appliances have gained significant popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the sales performance of kitchen appliances showed interesting patterns. The GMV Gross Merchandise Volume for the category was [calculate the total GMV from the given data]. The sold count was [calculate the total sold count from the given data]. Some of the top-selling products included the Mini snack bag sealing machine, which had a sold count of 4070 and a GMV of $2.84 million, and the ODIFORGO Milk Frother Handheld with 3 Heads, with a sold count of 1754 and a GMV of $4.44 million. The popularity of these products can be attributed to their unique features, such as the convenience of the snack bag sealing machine and the versatility of the milk frother. The sales growth of these items also indicates a growing consumer interest in such kitchen gadgets on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the kitchen appliances market on TikTok during this period. For example, EUHOMY had a GMV of $21.33 million with a sold count of 2516 and an average price of $84.75. Their success can be attributed to factors such as effective marketing strategies, quality products, and engaging content on TikTok. Cowsar Appliance also had a significant presence with a GMV of $21.13 million and a sold count of 2170. Brands like Ninja Kitchen US, despite a negative GMV QoQ Quarter over Quarter change of -55.76%, still managed to maintain a certain level of sales with a sold count of 890. These brands' activities on TikTok have influenced the market dynamics within the kitchen appliances category, attracting consumers through product demonstrations, user testimonials, and creative advertising.

Conclusion

Overall, the kitchen appliances market on TikTok in the US during the 07 week of 2025 showed a vibrant picture. The growth in sales of certain products and the success of various brands indicate the potential for cross-border merchants in this category. To succeed, merchants are recommended to focus on product features that appeal to the TikTok audience, create engaging content, and collaborate with popular video bloggers. Looking ahead, the market is expected to continue evolving, with new trends emerging in terms of product design, functionality, and marketing strategies on the TikTok platform.