Introduction

The Hand, Foot & Nail Care market has been witnessing significant growth in the global consumer landscape. With the increasing focus on personal grooming and self-care, consumers are constantly seeking quality products for their hands, feet, and nails. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of potential customers who are highly active on the platform.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hand, Foot & Nail Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing awareness of personal hygiene and the desire for aesthetically pleasing hands and feet. Consumer demand has also been evolving, with a preference for natural and organic products, as well as those that offer innovative solutions for nail care, foot health, and hand moisturization. Integrating the existing data, it is evident that this market segment holds great potential for further growth.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Hand, Foot & Nail Care category exhibited interesting sales performance. The top-selling products included Ginger Nail Treatment Nail Support Nail Care with 3608 units sold and a GMV of $68,700, LINKEVAP Electric Feet Callus Remover with 2615 units sold and a GMV of $41,600, and Twinkled T Nail Honey with 2122 units sold and a GMV of $41,900. The sales growth of these products can be attributed to various factors. For instance, the Ginger Nail Treatment product likely gained popularity due to its claim of providing support for nail care issues like onychomycosis and paronychia. The electric callus remover addressed a common foot care concern, while the nail growth oil offered a solution for those looking to improve the health and appearance of their nails. Overall, these products managed to capture the attention of TikTok users through their functionality and marketing on the platform.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Hand, Foot & Nail Care market on TikTok US during the 07 week, BeetlesGelPolish had a GMV of $113,900 with 3219 units sold, despite a -24.66% GMV QoQ change. Their average price per unit was $35.39, and they had a significant number of video blogger promotions with 4718. SXC Cosmetics achieved a GMV of $88,000 with a 1.3% GMV QoQ growth, selling 2433 units. Nailphoria had a GMV of $85,800 with a 6.7% GMV QoQ increase, selling 2511 units. These brands have been successful through different strategies. BeetlesGelPolish might have been leveraging its wide range of gel polish products and engaging video content to attract customers. SXC Cosmetics could be focusing on product quality and consistent marketing efforts. Nailphoria may have been capitalizing on its unique product offerings and effective social media campaigns to drive sales and gain a foothold in the market.

Conclusion

Overall, the Hand, Foot & Nail Care market on TikTok in the US during the 07 week showed a mix of trends. While some brands experienced growth, others faced challenges in maintaining or increasing their sales. For cross-border merchants, it is advisable to focus on product innovation, leveraging the power of video bloggers for marketing, and understanding the evolving consumer preferences for natural and functional products. Looking ahead, the market is expected to continue evolving, with more competition likely to emerge. Merchants who can adapt quickly to these changes and continue to offer high-quality, engaging products will be well-positioned to succeed in this growing market segment on TikTok.