Introduction

The skincare market has been witnessing remarkable growth in the global consumer landscape. With consumers becoming more conscious about their skin health and appearance, the demand for skincare products has soared. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling skincare brands to showcase their products in creative and engaging ways, thereby influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the skincare market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as increasing consumer awareness about skincare, the availability of a wide range of products, and the influence of social media. Consumer demand has also been evolving, with a growing preference for natural, organic, and innovative skincare solutions. The data indicates that the market is expected to continue its growth trajectory in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the skincare category exhibited interesting sales performance. The top-selling products included items like the Organic Grass-Fed Beef Tallow Balm with Raw Honey, which had a sold count of 7903 and a GMV of $158,100. The NIDA Youthful Formula Ultimate Moisturizing Cream also performed well, with 6415 units sold and a GMV of $109,100. The popularity of these products can be attributed to various factors such as their effective formulations, positive customer reviews, and the marketing efforts on TikTok. The sales growth of these products indicates a strong consumer interest in skincare on the platform, with consumers being attracted to products that offer solutions to their specific skin concerns.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the skincare market on TikTok US during the 07 week, medicube stood out with a GMV of $851,300 and a sold count of 20,700. Their success can be attributed to their high-quality products and effective marketing strategies. They likely utilized engaging video content on TikTok to showcase the benefits of their products, which attracted a significant number of customers. Another notable brand, Anua Store US, had a GMV of $504,400 and 9946 units sold. Their focus on product quality and customer satisfaction seems to have contributed to their performance on the platform. These brands have demonstrated the importance of having a strong brand presence and effective marketing on TikTok to drive sales in the skincare category.

Conclusion

Overall, the skincare market on TikTok in the US during the 07 week showed promising trends. The sales of various skincare products were strong, indicating a healthy consumer demand. For cross-border merchants, it is advisable to focus on product quality, engage in effective marketing on TikTok using creative video content, and stay updated with the evolving consumer preferences. Looking ahead, the skincare market on TikTok in the US is expected to continue growing, with more opportunities for brands to connect with consumers and drive sales.