Introduction

The makeup market has been a significant part of the global consumer landscape, constantly evolving with changing trends and consumer demands. In the digital age, platforms like TikTok have emerged as powerful tools for promoting and selling makeup products. In the US, TikTok's influence on the makeup market is particularly notable, offering unique advantages such as vast user reach, engaging video content, and the ability to target specific demographics. This has led to a vibrant and dynamic makeup market on TikTok in the US.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the makeup market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as increasing consumer interest in beauty and self-expression. Consumer demand changes have also been evident, with a growing preference for cruelty-free, sustainable, and high-quality makeup products. The 07 week data on TikTok further indicates the active participation of makeup brands and consumers within this digital marketplace.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the makeup category showed interesting sales performance. The top-selling products included items like "LIP LINER STAY-N - Peel-Off Lip Liner Stain - All Day & Night Lipliner" with a sold count of 38,000 and a GMV of $468,600. Other popular products such as "Bloody Lip Tint and Stain OG" and "KimChi Chic Puff Puff Pass Set & Bake Powder with Rice Powder & Vitamin-E" also had significant sales. The reasons behind their popularity could be attributed to factors like effective marketing on TikTok, appealing product features, and positive reviews from influencers. The sales growth of these products indicates a healthy demand for makeup on TikTok during this period.

Brand Case Analysis of the Specific Category

Several brands stood out in the makeup market on TikTok in the US during the 07 week. For example, Tarte Cosmetics had a GMV of $609,700 with a sold count of 18,000. Their sales metrics suggest a strong presence on the platform, despite a -24.55% GMV QoQ change. SACHEU Beauty also had a notable performance with a GMV of $519,900 and a sold count of 43,000. These brands likely employed strategies such as collaborating with popular video bloggers, creating engaging content, and offering exclusive deals to drive sales. Their influence within the US TikTok makeup market is evident through their consistent sales and brand recognition.

Conclusion

Overall, the makeup market on TikTok in the US during the 07 week showed a mix of trends. While some brands experienced growth, others faced challenges in maintaining or increasing their sales. For cross-border merchants, it is advisable to focus on creating engaging TikTok content, collaborating with local influencers, and staying updated on the latest consumer trends. Looking ahead, the market is likely to continue evolving, with potential for further growth as more consumers turn to TikTok for their makeup shopping needs.