Introduction

In the global consumer landscape, the Large Home Appliances market holds significant importance. With the continuous development of living standards, consumers' demand for various home appliances is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting the Large Home Appliances market. Its huge user base and powerful content dissemination ability provide a broad stage for merchants to showcase their products, enabling them to reach a large number of potential consumers easily.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Large Home Appliances market in the US has shown certain characteristics. In recent years, the market size has been expanding steadily. The growth trend is mainly driven by factors such as population growth, improvement of living conditions, and the replacement demand of old appliances. Consumer demand for large home appliances has also changed. For example, consumers are more inclined to choose energy-efficient, smart, and multi-functional products. Combining with the existing data, we can see that this market is full of vitality and potential.

Sales Situation of the Specific Category

Analyzing the sales performance of Large Home Appliances on TikTok Shop in the US during 07 week, we can find some interesting phenomena. The top-selling products include HDTV Antenna, Long Range Indoor TV Antenna, Digital Antenna Amplifier Signal Booster Indoor/Outdoor Portable Digital Aerial with Magnetic Base, Supports 4K 1080p, Smart TV Free Local Channels, Indoor and Outdoor Use, which sold 2998 units with a GMV of $3.52 million. The popularity of such products may be due to the increasing demand for high-quality TV viewing experiences. Another popular product is the [Costway]- Twin Tub Washer and Dryer Combo, 20Lbs Capacity 12Lbs Washing and 8Lbs Spinning Washing Machine, Compact Portable, with 165 units sold and a GMV of $1.95 million. The growth of sales of these products may be related to their practicality and reasonable price. Overall, the sales growth of different products shows different patterns, but they all reflect the certain needs of consumers in the Large Home Appliances field.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Large Home Appliances market, we can take Costway as an example. During 07 week, Costway had a GMV of $3.64 million with a GMV qoq of 37.75% and sold 256 units. It has a relatively high average price of $142.32 per unit. Costway's success may be attributed to its wide range of product offerings, good product quality, and effective marketing strategies on TikTok. Another brand, EUHOMY, had a GMV of $2.29 million during this period, although its GMV qoq was -36.72%. It sold 129 units with an average price of $177.53 per unit. Each brand has its own characteristics and business activities, and they all have a certain influence within the US market.

Conclusion

In summary, the Large Home Appliances market on TikTok in the US during 07 week shows a vibrant situation. The sales of various products and brands have their own characteristics. For cross-border merchants, it is recommended to pay attention to consumer demand trends, continuously optimize product features and quality, and make full use of TikTok's marketing channels to promote products. Looking ahead, the market is expected to continue to develop, with potential growth in the demand for more intelligent and environmentally friendly large home appliances.