Introduction

The food supplements market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of health and wellness, consumers are actively seeking products to enhance their well-being. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that enables brands to showcase their food supplement products effectively, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the food supplements market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing health-conscious population, changing lifestyles, and increased disposable income. Consumer demand for food supplements has also been evolving, with a particular focus on products that offer specific health benefits like immunity support, energy boost, and gut health improvement. This shift in demand is reflected in the variety of products available in the market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the food supplements category exhibited interesting sales performance. The top-selling products included Goli Ashwagandha & Vitamin D Gummy - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free with a sold count of 1.83万 and a GMV of 25.57万. Reus Research NR900 - NAD+ Supplement for Skin Aging Support, Energy, and Focus also had a significant presence with 1.66万 sold count and a GMV of 66.25万. The popularity of these products can be attributed to various factors. For instance, the Goli gummies are known for their natural and vegan formulation, appealing to a wide range of consumers. The Reus Research supplement targets specific health concerns like skin aging and energy, which are of high interest to many. The sales growth of these products indicates a growing acceptance and demand for quality food supplements on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the food supplements market on TikTok during the 07 week. MaryRuth's had a remarkable performance with a GMV of 180.44万 and a sold count of 2.43万. Their strategy might involve highlighting the unique features of their products, such as the combination of multivitamins with hair growth benefits in their Liquid Multivitamin + Hair Growth product. Goli Nutrition also had a strong showing with a GMV of 153.34万 and 6.38万 sold count. Their popular Goli Ashwagandha gummies have been effectively marketed on TikTok, leveraging the platform's visual and engaging nature to reach consumers. These brands have not only achieved good sales metrics but have also built a significant influence within the US market on TikTok, setting examples for other brands in the food supplements category.

Conclusion

Overall, the food supplements market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of leading brands indicate a growing market with potential for further expansion. For cross-border merchants, it is advisable to focus on product quality and unique selling propositions, similar to the successful brands analyzed. They should also leverage TikTok's features to create engaging content that showcases the benefits of their food supplement products. Looking ahead, the market is likely to continue evolving, with an expected increase in competition and a continued focus on meeting the changing consumer demands for health and wellness products.