Introduction

The men's underwear market holds significant importance in the global consumer landscape. With the increasing focus on comfort, style, and functionality, consumers are constantly seeking quality products. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their men's underwear products in an innovative and appealing way, connecting directly with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the men's underwear market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as changing consumer lifestyles, increased awareness of personal hygiene, and a growing preference for fashionable and comfortable undergarments. Consumer demand has also been evolving, with a greater emphasis on breathable fabrics, trendy designs, and specialized features like moisture absorption. This overall market trend is reflected in the data we have for the TikTok US 07 week as well, where various products are vying for attention in this competitive category.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the men's underwear category witnessed diverse sales performances. The top-selling products included items like "Counts, Men's Solid Color Letter Tape Boxer Briefs, Casual Comfy Breathable Comfortable Athletic Sports Moisture Absorption Opening Crotch Underwear for Daily Wear, Mens Underwear for All Seasons" which had a sold count of 1358 and a GMV of $1.67 million. Another popular product was "Men's Trendy Cartoon Print Over The Calf Socks, Cute Chicken Feet Design Knit Socks, Comfort Hosiery for Men Indoor Outdoor Wear" with 1305 units sold and a GMV of $2335.95. The popularity of these products can be attributed to their combination of comfort, style, and functionality. For example, the boxer briefs' moisture absorption and breathable features along with their trendy design made them appealing to a wide range of consumers. The growth patterns suggest that products that meet the current consumer demands for both practicality and aesthetics are more likely to succeed on the platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the men's underwear market on TikTok during the 07 week. For instance, Nebility MENS had a GMV of $4.12 million with a sold count of 1970. Their success could be due to their product offerings that likely meet the market demands effectively. Another brand, Nebility Shop, achieved a GMV of $2.44 million and a sold count of 1505, showing a significant growth rate of 20.23%. Real Men Apparel Company also had a notable performance with a GMV of $2.23 million and 621 units sold. These brands likely employ strategies such as creating engaging video content, collaborating with influencers, and highlighting the unique features of their products to attract customers. Their influence within the US market on TikTok is evident from their sales metrics and the consistent growth they have been able to achieve.

Conclusion

Overall, the men's underwear market on TikTok in the US during the 07 week showed a mix of trends. There was a clear preference for products that combined comfort, style, and functionality. For cross-border merchants, it is advisable to focus on these aspects when promoting their products. They should also invest in creating engaging video content and collaborating with relevant influencers to increase brand visibility. Looking ahead, the market is likely to continue evolving with consumers expecting even more innovative products and better shopping experiences. Merchants need to stay updated with the latest trends and adapt their strategies accordingly to thrive in this competitive market.