Introduction

The Leisure & Outdoor Recreation Equipment market has been playing a significant role in the global consumer landscape. With the increasing focus on health and outdoor activities, the demand for such equipment has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Leisure & Outdoor Recreation Equipment products in an engaging and interactive way, thus driving potential sales and brand awareness.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has been experiencing steady growth. The market size has been expanding as more consumers are inclined towards outdoor pursuits such as fishing, skiing, and fitness activities. Consumer demand changes have also been notable, with a growing preference for high-quality, durable, and innovative equipment. For instance, the demand for advanced fishing gear and adjustable fitness equipment has seen an upward trend. This growth is also reflected in the existing data, which shows an overall positive market outlook for this category.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Leisure & Outdoor Recreation Equipment category witnessed diverse sales performances. The top-selling products included items like the ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood with 1438 units sold and a GMV of $8628. Another popular product was the Rod Sleeves - Snag Resistant Fishing Rod Covers, which sold 791 units with a GMV of $7869.82. The popularity of these products can be attributed to various factors. For example, the winter balaclava offers essential protection during cold outdoor activities, making it a must-have for skiers and winter sports enthusiasts. The fishing rod covers, on the other hand, provide convenience and protection for fishing rods, appealing to the large fishing community. The sales growth of these products indicates a strong market demand for practical and quality outdoor recreation equipment on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Leisure & Outdoor Recreation Equipment market on TikTok during the 07 week. LIV FISHING had a GMV of $21,500 with a 41.06% GMV QoQ growth and 1608 units sold. Their success can be attributed to their wide range of fishing products and effective marketing strategies on TikTok, engaging with a large number of video bloggers 681 in this period. vevor shop also performed well with a GMV of $18,100 and a significant 216.75% GMV QoQ growth, selling 290 units. They likely benefited from their product variety and ability to attract customers through engaging content. Merach fitness had a remarkable 2638.12% GMV QoQ growth with a GMV of $15,300 and 335 units sold. Their focus on quality fitness equipment and targeted marketing towards fitness enthusiasts on TikTok seems to have paid off. These brands have demonstrated the importance of having a strong online presence, quality products, and effective marketing strategies on TikTok to succeed in the Leisure & Outdoor Recreation Equipment market.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of different brands indicate a growing market with significant potential for cross-border merchants. To succeed in this market, cross-border merchants are recommended to focus on product quality, offer a diverse range of products to cater to different consumer needs, and engage actively with video bloggers and the TikTok community through creative and engaging content. Looking ahead, the market is expected to continue its growth trajectory as the interest in outdoor recreation activities remains high among consumers. This presents an excellent opportunity for merchants to expand their business and reach a wider audience on TikTok.