Introduction

The Camping & Hiking Equipment market has been witnessing significant growth in the global consumer landscape. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and innovative camping and hiking gear. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their products in an engaging and viral manner, thus playing a crucial role in the growth of the Camping & Hiking Equipment market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing interest in outdoor adventures among Americans. Consumer demand changes have also been notable, with a shift towards more advanced and multifunctional equipment. For instance, there is an increasing preference for lightweight yet durable camping gear and high-tech hiking accessories. This overall growth trend in the market sets a favorable backdrop for the performance of Camping & Hiking Equipment on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the Camping & Hiking Equipment category exhibited interesting sales patterns. The top-selling products included items like the "Sweet Furniture Smokeless Fire Pit for Christmas gift, 304 Stainless Steel Tabletop Firepit, Low Smoke Portable Firepits for Outdoor" with a sold count of 3907 and a GMV of $178,400, and the "【3 piece for $35】Smokeless Fire Pit for Christmas Gift, 304 Stainless Steel Tabletop Firepit Wood Pellets Burning Fire Pits, Low Smoke Portable Firepits for Outdoor" with 3807 units sold and a GMV of $174,800. These products' popularity can be attributed to their practicality for outdoor activities, especially during the holiday season when camping and outdoor gatherings are common. The sales growth of such products indicates a strong demand for quality fire pits in the camping and hiking context. Other products like the "Laser Flashlight High Lumens Rechargeable 1 Pack/2 Pack, Super Bright Led Flashlights with 7 Light Modes, IPX6 Waterproof, Powerful Handheld Flash Light for Camping Home Emergencies" also had a decent sales performance with 828 units sold, highlighting the importance of reliable lighting equipment for outdoor enthusiasts.

Brand Case Analysis of the Specific Category

Several brands stood out in the Camping & Hiking Equipment market on TikTok during this period. For example, "Sweet Furniture" had an impressive performance. In the week of 2025/02/16 - 2025/02/22, it achieved a GMV of $179,200 with a sold count of 3896 and a sold count ratio of 21.75%. Their strategy might involve creating engaging video content showcasing the features and uses of their smokeless fire pits, which attracted a significant number of customers. Another notable brand is "Practical Survival" which had a GMV of $34,900 with 635 units sold. Despite a -20.13% GMV qoq, they still maintained a presence in the market, possibly through targeted marketing towards survival enthusiasts. Each of these top-performing brands has its own unique sales metrics and strategies that contribute to their influence within the US market on TikTok.

Conclusion

Overall, the Camping & Hiking Equipment market on TikTok in the US during the 07 week of 2025 showed a mix of growth and challenges. The top-selling products and successful brands indicate the potential for further expansion in this category. For cross-border merchants, it is advisable to focus on product quality and innovation, similar to the successful products seen in this analysis. They should also invest in creating engaging video content to showcase their products' features, as seen in the strategies of leading brands. Looking ahead, the market is likely to continue growing, with an expected increase in demand for more advanced and sustainable camping and hiking equipment. Merchants who can adapt to these trends and leverage the power of TikTok's platform are likely to succeed in this competitive market.