Introduction

In the global consumer landscape, the fitness equipment market has been experiencing significant growth. With the increasing focus on health and fitness, consumers are constantly seeking quality fitness equipment to meet their workout needs. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows fitness equipment brands and sellers to showcase their products in an innovative and interactive way, thereby tapping into a large and active user base.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the fitness equipment market in the US has been on an upward trend. The market size has been expanding steadily, driven by factors such as the growing awareness of fitness, the popularity of home workouts, and the increasing disposable income of consumers. Consumer demand has also been evolving, with a greater emphasis on convenience, versatility, and advanced features in fitness equipment. For instance, there is a rising demand for foldable and portable exercise machines that can be easily used at home or in small spaces.

Sales Situation of the Specific Category

Analyzing the sales performance of fitness equipment on TikTok Shop in the US during the 07 week period, several trends emerge. The top-selling products include items like the HOTWAVE Vibration Plate 66HZ 120 Levels with Lymphatic Drainage Machine, which had a sold count of 4352 and a GMV of $361,500. The MERACH Vibration Plate Exercise Machine also performed well with 3149 units sold and a GMV of $283,800. These products' popularity can be attributed to their ability to offer comprehensive fitness solutions at home, catering to the current trend of home workouts. The sales growth of these products indicates a strong market demand for such fitness equipment on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the fitness equipment market on TikTok in the US, Merach fitness stands out. During the 07 week, it had a GMV of $626,600 with a sold count of 9762 and a significant GMV qoq growth of 31.96%. Their success can be attributed to their wide range of quality products, effective marketing strategies on TikTok, and the ability to engage with the target audience through engaging video content. Another notable brand is HOTWAVEUS, which achieved a GMV of $618,100 with 9985 units sold. Their focus on innovative and portable fitness equipment has helped them gain a strong foothold in the market.

Conclusion

Overall, the fitness equipment market on TikTok in the US during the 07 week showed promising trends. The strong sales of various products and the growth of leading brands indicate a healthy and growing market. For cross-border merchants, it is advisable to focus on product features that align with the current trends of home workouts and convenience. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is expected to continue its growth trajectory, with further innovation and competition likely to drive the development of the fitness equipment market on TikTok in the US.