Introduction

In the global consumer landscape, the Sports & Outdoor Accessories market has been gaining significant importance. With the increasing focus on fitness, outdoor activities, and an active lifestyle, the demand for such accessories has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast and diverse audience, thereby playing a crucial role in the growth of the Sports & Outdoor Accessories market.

Category Market Overview

The Sports & Outdoor Accessories market in the US has witnessed substantial growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors such as the growing popularity of sports like hiking, running, cycling, and various outdoor adventures. Consumer demand has also evolved, with a greater emphasis on quality, functionality, and style of the accessories. For instance, there is a rising preference for breathable and durable sports gear, as well as trendy outdoor accessories that can also serve as fashion statements. This trend is further amplified by the influence of social media platforms like TikTok, where users often showcase their active lifestyles and the accessories they use.

Sales Situation of the Specific Category

Analyzing the sales performance of Sports & Outdoor Accessories on TikTok Shop in the US during the 07 week period 2025/02/16 - 2025/02/22, several interesting trends emerge. The top-selling products include items like mouth tapes for sleeping, which seem to have gained significant popularity. For example, the "30 Pack Mouth Tape Anti Snoring Sleep - Gentle Skincare - Comfort - Super Breathable & Enhanced Adhesion" had a sold count of 6896 with a GMV of $51,300. Another popular product was the "Outdoor Winter Gloves, Touchscreen and Windproof Full-Finger Gloves for Sports, Travel, and Daily Activities" with 2784 units sold and a GMV of $8324.16. The reasons behind the popularity of these products could be attributed to their practicality and the ability to address specific needs of consumers during their sports or outdoor activities. The growth patterns suggest that products that offer both functionality and comfort are more likely to succeed on the platform.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Sports & Outdoor Accessories market on TikTok during this period, we can observe different strategies and sales metrics. For instance, the brand "RoomRef" had a GMV of $86,200 with a sold count of 6868 and a significant growth rate of 43.11% compared to the previous period. Their success could be due to effective marketing strategies on TikTok, perhaps leveraging engaging video content to showcase their products. On the other hand, "junxing" had a GMV of $55,300 but a negative growth rate of -22.84%. This might indicate the need for them to reevaluate their marketing approach or product offerings. Another brand like "Intake Breathing" with a GMV of $54,600 and a growth rate of -16.31% also shows the importance of continuously adapting to the changing market dynamics on TikTok to maintain or improve sales performance.

Conclusion

Overall, the Sports & Outdoor Accessories market on TikTok in the US during the 07 week period showed a mix of growth and challenges for different brands and products. For cross-border merchants, it is crucial to focus on product quality and functionality while also creating engaging content on TikTok to attract customers. Future market development trends are likely to see an even greater emphasis on innovation and customization of products to meet the diverse needs of consumers. Additionally, brands will need to stay updated with the latest TikTok marketing trends to maintain their competitive edge in this growing market.