Introduction

The water sports equipment market has been witnessing significant growth in the global consumer landscape. With the increasing popularity of water sports activities such as surfing, swimming, and boating, the demand for related equipment has soared. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their water sports equipment products in an engaging and interactive manner, thereby tapping into the growing market potential.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the water sports equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the rising interest in outdoor recreational activities and the increasing disposable income of consumers. Consumer demand has also been evolving, with a greater emphasis on high-quality, durable, and innovative equipment. For instance, there is a growing preference for waterproof and multi-functional products. This overall market scenario sets the stage for the performance of water sports equipment on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of water sports equipment varied across different products. The top-selling product was the "Waterproof Phone Pouch, 2 Counts Clear Waterproof Cell Phone Case Lanyard for iPhone 15 14 13 Pro Max Plus Galaxy S22 S23 Up To 7", Essential Dry Bag for Beach Cruise Ship Outdoor Swimming Diving, Valentine's Day Gift" with a sold count of 447 and a GMV of $1247.13. Its popularity could be attributed to its practicality, as it allows users to keep their phones safe and dry during water activities. Another notable product was the "Mold & Mildew Stain Remover" with 191 units sold and a GMV of $4773.09. The sales growth of these products indicates the strong consumer interest in essential and useful water sports accessories on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the water sports equipment market on TikTok during this period. For example, Xanigo Marine had a GMV of $5372.91 with a significant GMV qoq growth of 5275.06% and a sold count of 197. Their success could be due to their effective marketing strategies and product offerings that resonate with the TikTok audience. Vevor store also performed well with a GMV of $3168.21 and a sold count of 50. They likely benefited from their wide range of products and strong brand presence on the platform. MUOOMU had a high sold count of 447 for their popular product, which contributed to their GMV of $1247.13. These brands showcase different approaches to achieving success in the competitive water sports equipment market on TikTok.

Conclusion

In conclusion, the water sports equipment market on TikTok in the US during the 07 week of 2025 showed promising trends. The sales of various products and the performance of different brands indicate a growing market with potential for further expansion. For cross-border merchants, it is advisable to focus on product quality and innovation, similar to the successful products seen. They should also leverage TikTok's marketing capabilities to reach a wider audience. Looking ahead, the market is likely to continue growing as the popularity of water sports activities persists. Merchants who can adapt to the evolving consumer demands and effectively utilize the platform's features will be well-positioned to succeed in this dynamic market.