Introduction

In the global consumer landscape, the Desktop & Laptop Components market holds significant importance. With the continuous development of technology and the increasing demand for high-performance computing devices, this market has witnessed steady growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their Desktop & Laptop Components products effectively and engage with potential customers in an innovative way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Desktop & Laptop Components market in the US has been experiencing notable trends. The market size has been expanding steadily, driven by factors such as the growing popularity of gaming, remote work, and online learning. Consumer demand has also been evolving, with an increasing preference for high-quality, innovative components. For instance, there is a rising demand for portable monitors and advanced sound cards to enhance the overall computing and entertainment experience.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the sales performance of Desktop & Laptop Components has shown interesting patterns. The top-selling products include the Live Sound Card with DJ Mixer Effects & Voice Changer, which had a sold count of 653 and a GMV of $8717.55. Another popular product was the ARZOPA Portable Monitor FHD 1080P, with 613 units sold and a GMV of $4.93 million. The popularity of these products can be attributed to their functionality, quality, and the ability to meet the specific needs of consumers, such as those engaged in podcasting, gaming, or remote work. The sales growth of these items also indicates a growing market acceptance and demand for such components on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands have performed exceptionally well in the Desktop & Laptop Components market on TikTok in the US. For example, ARZOPA had a GMV of $75,500 with a sold count of 875 and a significant GMV qoq growth of 37.12%. Their success can be attributed to their range of high-quality portable monitors that cater to various computing needs. Tenlamp also had a notable performance with a GMV of $18,100 and a sold count of 202. Their G10 Podcast Equipment Kit was popular among consumers, likely due to its unique features and ease of use. These brands have effectively utilized TikTok's platform to showcase their products, engage with customers through video content, and build a strong brand presence within the US market.

Conclusion

Overall, the Desktop & Laptop Components market on TikTok in the US during the 07 week of 2025 has shown promising trends. The sales of various components have been on the rise, with certain products and brands standing out. For cross-border merchants, it is advisable to focus on product quality and innovation, as these are key factors driving consumer purchases. Additionally, leveraging TikTok's marketing capabilities through engaging video content can help increase brand visibility and drive sales. Looking ahead, the market is expected to continue growing, with potential for further expansion as technology continues to evolve and consumer demands change.