Introduction

In the global consumer landscape, the Girls' Footwear market holds significant importance. With the evolving fashion trends and the increasing focus on kids' comfort and style, this category has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Girls' Footwear products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

The Girls' Footwear market in the US has been experiencing steady growth. According to recent data from authoritative sources, the market size has been expanding due to factors such as population growth, increasing disposable income, and a growing awareness of fashionable footwear for girls. Consumer demand has also been changing, with a greater emphasis on comfort, durability, and trendy designs. For instance, there is a rising preference for shoes with unique features like non-slip soles for toddlers and stylish designs for older girls. This trend aligns well with the offerings on TikTok, where visually appealing products tend to gain more attention.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of Girls' Footwear showed interesting patterns. The top-selling product was "Girls Toddler Slippers Boys House Shoes For Little Kids Cute with Bunny Design Plush Indoor Slippers Non-Slip", with a sold count of 1530 and a GMV of $2.14 million. The popularity of such products can be attributed to their cute and functional design, appealing to both parents and kids. Another product, "Crocs Kids' Classic Clogs, Lightweight Comfortable Slip On Shoes", also had a decent sales figure with 30 units sold and a GMV of $1089.9. The growth in sales of these products indicates the potential of the Girls' Footwear market on TikTok, with consumers actively seeking out footwear options for girls.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Girls' Footwear market on TikTok during this period, Drecage Store stood out. It had a GMV of $2.14 million with a sold count of 1530 and a significant GMV qoq growth of 1964.3%. Their success can be attributed to their focused marketing strategies on TikTok, perhaps leveraging engaging video content and collaborations with video bloggers. Another notable brand is Crocs, which had a GMV of $1940.78 and sold 53 units. Crocs is a well-known brand, and its presence on TikTok likely benefits from its brand recognition and the comfort and style of its products. Brands like DREAM PAIRS also had a significant market share, with a GMV of $856.75, though it experienced a -21% GMV qoq change, indicating the need for continuous adaptation of marketing strategies in this competitive market.

Conclusion

Overall, the Girls' Footwear market on TikTok in the US during the 07 week of 2025 showed promising trends. The top-selling products and brands demonstrated the potential for growth and success in this category. For cross-border merchants, it is advisable to focus on product features that appeal to the US market, such as comfort and trendy designs. Leveraging TikTok's marketing channels effectively, through engaging video content and collaborations with video bloggers, can significantly boost sales. Looking ahead, the market is likely to continue growing, with an increasing demand for innovative and stylish Girls' Footwear products. Merchants should stay updated on the latest trends and adapt their strategies accordingly to stay competitive in this dynamic market.