Introduction

In the global consumer landscape, the market of Desktop Computers, Laptops & Tablets plays a crucial role. With the continuous development of technology and the increasing demand for digital work and entertainment, this category has always been in the spotlight. TikTok, as a popular social media platform in the US, has unique advantages in promoting and marketing products in this category. It provides a vast and active user base, enabling brands and merchants to reach a wide range of potential customers with creative and engaging content.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the market size of Desktop Computers, Laptops & Tablets in the US has been showing a stable growth trend. The growth is driven by various factors such as the continuous improvement of technology, the need for remote work and online learning. Consumer demand has also been evolving, with an increasing preference for devices with higher performance, better portability, and advanced features. For example, tablets with detachable keyboards and powerful processors are becoming more popular as they can meet the needs of both work and entertainment on the go.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the sales performance of Desktop Computers, Laptops & Tablets showed some interesting patterns. The top-selling products included the "2025 New 10.1-Inch Tablet 128GB Android 12 Internet Tablet PC 2-in-1 Laptop Computer" with 34 units sold and a GMV of $3449.69, and the "HP Stream 14 inch Laptop for Student and Business" with 15 units sold and a GMV of $3719.85. The popularity of these products can be attributed to their attractive features such as high storage capacity, good display quality, and powerful processors. The sales growth of some products was also remarkable, like the "Sleek Innovations" brand's tablet with a 433.33% increase in sold count. This growth might be due to effective marketing strategies on TikTok, such as engaging video content and collaborations with popular video bloggers.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Desktop Computers, Laptops & Tablets market on TikTok US during the 07 week, WetechMall stood out with a GMV of $5097.31 and a sold count of 20. They achieved a 7.25% growth in GMV quarter-on-quarter. Their success could be related to their wide range of product offerings and effective marketing on the platform. Another notable brand is CHUWI US, which had a significant 281.72% growth in GMV with 26 units sold. Their products, like the "CHUWI HeroBook Pro 14.1 Intel Celeron N4020 Windows 11" laptop, might have attracted customers with their good performance and reasonable price. These brands' activities on TikTok not only increased their sales but also enhanced their influence within the US market.

Conclusion

Overall, the Desktop Computers, Laptops & Tablets market on TikTok in the US during the 07 week showed a vibrant situation. For cross-border merchants, it is recommended to focus on product features that meet the evolving consumer demands, such as high performance and portability. They should also leverage the power of TikTok by creating engaging video content and collaborating with popular video bloggers. Looking ahead, the market is expected to continue its growth trend, with an increasing demand for more advanced and versatile devices. Merchants need to stay updated with the latest market trends and adapt their strategies accordingly to succeed in this competitive market.