Introduction

The Fish & Aquatic Supplies market has been gaining significant importance in the global consumer landscape. With the increasing popularity of aquariums and aquatic hobbies, consumers are constantly seeking quality products to enhance their underwater ecosystems. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows for creative and engaging content sharing, enabling brands and merchants to showcase their products in a visually appealing way, reaching a vast and diverse audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Fish & Aquatic Supplies market in the US has been experiencing steady growth. The market size has been expanding as more consumers are getting into the hobby of maintaining aquariums or engaging in fishing activities. Consumer demand has also been evolving, with a greater emphasis on high-quality, innovative, and sustainable products. For instance, there is a growing preference for products that are safe for aquatic life and environmentally friendly. This trend is in line with the overall global shift towards more conscious consumerism in the aquatic supplies sector.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the Fish & Aquatic Supplies category witnessed various sales patterns. The top-selling product was "Methylene Blue - Pharmaceutical Grade 99.99% Purity, Safe, Formaldehyde-Free, Made in the USA, Supports Wellness Goals" with a sold count of 775 and a GMV of $2.32 million. Another popular product was "christmas gift ideas hygger 360GPH Electric Aquarium Gravel Cleaner, 5 in 1 Automatic Fish Tank Cleaning Tool Set Vacuum Water Changer Sand Washer Filter Siphon Adjustable Length" with 286 units sold and a GMV of $9480.9. The popularity of these products can be attributed to their quality, functionality, and the effective marketing on TikTok. Many of these products were showcased in engaging videos by influencers and bloggers, which caught the attention of consumers and drove sales growth.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Fish & Aquatic Supplies market on TikTok during this period, "Better Life Lab" stood out. It had a GMV of $2.32 million with a significant growth rate of 55.42% compared to the previous period. The sold count was 775, and it had a relatively high average price of $29.99. Their success can be attributed to their focus on product quality and effective marketing strategies on TikTok. They likely utilized engaging video content to showcase the benefits of their products, which resonated with the target audience. Another notable brand was "Hygger Aquarium Store" with a GMV of $1.72 million and a growth rate of 9.21%. They had a wide range of products and a large number of video blogger collaborations, which helped in increasing their brand visibility and driving sales.

Conclusion

Overall, the Fish & Aquatic Supplies market on TikTok in the US during the 07 week of 2025 showed promising trends. The market is growing, with certain products and brands performing exceptionally well. For cross-border merchants, it is advisable to focus on product quality, engage with influencers and video bloggers for effective marketing, and stay updated with the evolving consumer demands. Looking ahead, the market is expected to continue its growth trajectory, with an increasing emphasis on sustainable and innovative products. As consumers become more conscious about the environment and the well-being of aquatic life, merchants who can adapt to these trends will likely thrive in the TikTok US Fish & Aquatic Supplies market.