Introduction

In the global consumer landscape, the Dog & Cat Accessories market has been witnessing significant growth. Pet owners are increasingly investing in various accessories to enhance the comfort and entertainment of their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US market. It offers unique advantages for promoting Dog & Cat Accessories, allowing brands and merchants to reach a wide audience of pet lovers through creative videos and targeted marketing.

Category Market Overview

The Dog & Cat Accessories market in the US is booming. According to recent data from authoritative sources, the market size has been on an upward trend, driven by the growing pet ownership and the increasing willingness of owners to spend on their pets. Consumer demand has also been evolving, with a greater focus on high-quality, innovative, and interactive accessories. For instance, there is a rising preference for rechargeable toys and smart water fountains for pets. This shift in demand is closely tied to the changing lifestyle of pet owners who seek convenience and enhanced experiences for their pets.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 0 week of 2025 2025/02/16 - 2025/02/22, the Dog & Cat Accessories category showed interesting sales patterns. The top-selling products included Electric Cat Toy Ball, Rechargeable dog ball toy, Interactive Cat Teaser Toy, Automatic Rolling Ball Toy, Gift for Pets, Pet Supplies, Dog & Cat Accessories, Valentine's Day Gift, which had a sold count of 3827 and a GMV of $22,700. Another popular product was the Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for/Small/Medium/Large Dogs, USB Rechargeable, with 2470 units sold and a GMV of $51,600. The popularity of these products can be attributed to their interactive and entertaining features, making them appealing to both pets and their owners. Additionally, the NPS 2025 Release Dog Bark Deterrent Device, which helps in controlling dog behavior, also had a significant sales volume with 2352 units sold and a GMV of $89,400.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Accessories market on TikTok during this period. For example, NPS Pets USA had a GMV of $101,500, with 2736 units sold. Their performance might be due to their effective marketing strategies and a wide range of quality products. PetDroid had a GMV of $51,800 and 2476 units sold, although it experienced a significant qoq decrease in GMV -35.78%. Jugbow US, on the other hand, had a GMV of $44,900 with a 12.7% qoq increase in GMV and 915 units sold. These brands utilized different approaches, such as creating engaging video content, offering unique product features, and leveraging TikTok's marketing channels to drive sales and build brand awareness.

Conclusion

Overall, the Dog & Cat Accessories market on TikTok in the US during the 0 week of 2025 presented a diverse landscape. The top-selling products and leading brands demonstrated the importance of innovation, interactivity, and effective marketing. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product features that appeal to pet owners, create engaging TikTok content, and closely monitor market trends. Looking ahead, the market is expected to continue growing, with an increasing demand for advanced and convenient pet accessories. Merchants should stay updated on the latest consumer preferences and adapt their strategies accordingly to stay competitive in this thriving market.