Introduction

In the global consumer landscape, the Luggage & Bags market holds significant importance. With the increasing trend of travel and daily commuting, the demand for various types of luggage and bags has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Bags market in the US has witnessed steady growth. The market size has been expanding, driven by factors such as changing consumer lifestyles, increased travel frequency, and a growing preference for stylish and functional bags. Consumer demand has also evolved, with a greater emphasis on durability, design, and convenience. For instance, there is a rising demand for bags with multiple compartments and those that are lightweight yet spacious.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the Luggage & Bags category showed interesting sales performance. The GMV Gross Merchandise Volume remained at 0% change compared to the previous period. However, the sold count was 6683, with a sold count QoQ Quarter on Quarter of 0%. The average price of the sold items was $22.34, and the sold count ratio was 0.63%.

Looking at the top-selling products, "The Original Iris Wallet #8036-1 Stylish Design for Everyday Use" had a sold count of 4492 and a GMV of $40,400. "Men's Business Style Pu Leather Card Slots for AirTag, Trendy Money Clip Wallet for Men Gifts for Fall 2024, RFID Blocking Wallet for Daily & Back To School Not Airtag, Fall Outfits, Fall Freshness Valentine's Day, gift for her" sold 3226 units with a GMV of $59,800. "LOVEVOOK Canvas Laptop Tote Bag 15.6 and 17.3 inches for Women with Clutch Purse, Lightweight Tote Bag with 2 Cup Holder, Purses for Women, Large Capacity Computer bag for Work, Office, Casual, Gift for Valentine's Day" had a sold count of 3224 and a GMV of $146,100. These products' popularity can be attributed to their stylish designs, functionality, and suitability for various occasions such as work, travel, and gifting.

Brand Case Analysis of the Specific Category

Several brands stood out in the Luggage & Bags market on TikTok during this period.

"Lovevook Bags" had a GMV of $441,800 with a GMV QoQ growth of 26.33%. They sold 9358 units, with an average price of $47.21 and a sold count ratio of 12.14%. Their success could be due to their wide range of stylish and functional bags that appeal to a broad customer base.

"Rainbow Boutique LLC" had a GMV of $221,800 with a slight GMV QoQ decrease of -0.28%. They sold 11,900 units with an average price of $18.57 and a sold count ratio of 6.09%. Their consistent performance might be attributed to their established reputation and diverse product offerings.

"QK BAG" achieved a GMV of $180,100 with a significant GMV QoQ growth of 37.77%. They sold 11,800 units, with an average price of $15.21 and a sold count ratio of 4.95%. Their growth could be a result of effective marketing strategies and trendy product designs.

Conclusion

Overall, the Luggage & Bags market on TikTok in the US during the 07 week of 2025 showed a mix of trends. While some brands experienced growth in GMV and sold count, others faced slight declines or remained stable. For cross-border merchants, it is advisable to focus on product design, functionality, and marketing strategies that target the evolving consumer demands. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative products. Merchants should stay updated with the latest trends and adapt their offerings accordingly to succeed in this competitive market.