Introduction

The health market has been witnessing significant growth in the global consumer landscape. With increasing awareness about personal well-being, consumers are constantly seeking products that can enhance their health. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands to reach a vast and diverse audience, enabling them to showcase their health products in an engaging and interactive manner.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the health market in the US is booming. The market size has been expanding steadily, driven by factors such as the aging population, growing interest in preventive healthcare, and increased focus on fitness. Consumer demand for health products has been evolving, with a shift towards natural and organic alternatives. There is also a rising trend in the demand for products that target specific health concerns like immunity boost, stress relief, and gut health.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the health category witnessed interesting sales patterns. The top-selling products included items like Goli Ashwagandha & Vitamin D Gummy - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free with a sold count of 1.83万 and a GMV of 25.57万. Reus Research NR900 - NAD+ Supplement for Skin Aging Support, Energy, and Focus also performed well with 1.66万 sold count and a GMV of 66.25万. The popularity of these products can be attributed to various factors. For instance, the Goli gummies are popular due to their natural ingredients and the growing trend of consuming gummies for health benefits. The Reus Research supplement caters to the increasing concern about skin aging and the need for energy and focus boosters.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the health category on TikTok in the US during 07 week, MaryRuth's stands out. It had a GMV of 180.44万 with a sold count of 2.43万. The brand's success can be attributed to its diverse product range that includes items like MaryRuth's Liquid Multivitamin + Hair Growth With Clinically Tested Lustriva - Thicker Hair - Reduce Wrinkles & Fine Lines - Haircare - 15.22 Fl Oz which had a significant contribution to its sales. Another notable brand is Goli Nutrition with a GMV of 153.34万 and sold count of 6.38万. Goli's focus on high-quality and natural products like their Ashwagandha gummies has helped them gain a strong foothold in the market.

Conclusion

Overall, the health market on TikTok in the US during 07 week showed promising trends. Cross-border merchants can take advantage of these trends by focusing on products that address current consumer concerns such as natural ingredients, specific health benefits, and convenience. Future market development is likely to see continued growth in the health category, with an even greater emphasis on personalized health solutions and innovative product formulations. Merchants should also leverage TikTok's unique features to engage with their target audience effectively and build brand awareness.