Introduction

The home improvement market has been playing a significant role in the global consumer landscape. With the increasing focus on enhancing living spaces and the growing trend of DIY projects, it has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses in the home improvement sector to showcase their products and engage with potential customers in an innovative and interactive way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home improvement market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the housing market boom, increased consumer disposable income, and the desire for personalized living spaces. Consumer demand has also been evolving, with a greater emphasis on sustainable and smart home improvement products. For instance, there has been a rising interest in energy-efficient lighting solutions and water-saving fixtures.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the home improvement category exhibited interesting sales performance. The top-selling products included items like the JOMST 3-in-1 Kitchen Sink Drain Strainer, which had a sold count of 13,800 and a GMV of $95,400. The popularity of such products can be attributed to their practicality and the need for efficient kitchen accessories. Another popular item was the LED Headlamp, USB Rechargeable Waterproof Headlamp, with 5,746 units sold. The growth in sales of these products could be due to the increasing popularity of outdoor activities and the need for reliable lighting equipment. Overall, the sold count ratio of 0.67% indicates a reasonable level of activity in the home improvement sales on TikTok during this period.

Brand Case Analysis of the Specific Category

Several brands stood out in the home improvement market on TikTok during the 07 week. For example, the vevor store had a GMV of $344,800 with a sold count of 4,717 and a significant GMV qoq growth of 8.96%. Their success could be attributed to their wide range of products and effective marketing strategies on the platform. The Jomst American Brand Store also performed well, with a GMV of $99,700 and a sold count of 8,681. Their focus on quality products like the JOMST Bath Universal 2-in-1 Bathroom Sink Stopper likely contributed to their popularity. Additionally, TEE BLOSSOM had a notable GMV of $95,400, although it had a slight negative GMV qoq of -0.09%. Their high sold count of 13,800 for the JOMST 3-in-1 Kitchen Sink Drain Strainer shows the strength of their product offering in the market.

Conclusion

In conclusion, the home improvement market on TikTok in the US during the 07 week showed promising trends. The variety of top-selling products and the performance of different brands indicate a vibrant and competitive landscape. For cross-border merchants, it is advisable to focus on product quality and practicality, as seen from the success of popular products. They should also leverage TikTok's marketing capabilities to reach a wider audience. Looking ahead, the market is likely to continue growing, with an expected increase in demand for innovative and sustainable home improvement products.