Introduction

The pet supplies market has been witnessing significant growth in the global consumer landscape. With the increasing number of pet owners and their growing inclination to provide the best for their furry friends, this market has become a lucrative segment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It offers a vast reach, engaging content formats, and a highly interactive user base, making it an ideal platform for promoting pet supplies and connecting with potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the pet supplies market in the US is booming. The market size has been on an upward trend, driven by factors such as the rising pet adoption rate and the increasing awareness of pet health and well-being. Consumer demand has also seen notable changes, with a greater emphasis on high-quality, innovative, and convenient pet products. This shift in demand is reflected in the diverse range of pet supplies available in the market, from advanced grooming tools to interactive toys.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025, the pet supplies category exhibited interesting sales performance. The top-selling products included items like the Electric Cat Toy Ball, Portable pet hair Roller, and WLP: Pet Glove Wipes for Dogs & Cats. The Electric Cat Toy Ball had a sold count of 3827 with a GMV of $22,700. The Portable pet hair Roller sold 2863 units with a GMV of $35,400. The popularity of these products can be attributed to their functionality, appeal as gifts especially around Valentine's Day as some were marketed as such, and the engaging way they were presented on TikTok. For example, videos showcasing the interactive features of the toys or the ease of use of the hair rollers likely attracted customers. The sales growth of these products indicates a strong market demand for such pet supplies on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the pet supplies market on TikTok during this period. For instance, Meowant had a GMV of $188,000 with a sold count of 913 and a significant GMV qoq growth of 44.52%. Their success could be due to their product offerings that likely resonated with pet owners on TikTok. LMVVC also performed well with a GMV of $141,100 and a sold count of 2579. Their pet grooming kit with vacuum was a popular item, possibly because of its practicality and the way it was marketed on the platform. Another brand, NPS Pets USA, had a GMV of $101,500, though it experienced a -10.85% GMV qoq. Each of these brands had different strategies, whether it was through engaging video content, offering unique products, or targeting specific segments of the pet owner market.

Conclusion

Overall, the pet supplies market on TikTok in the US during the 07 week of 2025 showed promising trends. The high sales of various products and the success of different brands indicate a vibrant market. For cross-border merchants, it is advisable to focus on product innovation, creating engaging TikTok content to showcase products, and targeting specific customer segments. Looking ahead, the market is likely to continue growing as the bond between pet owners and their pets remains strong and the popularity of TikTok as a shopping platform persists. Merchants should stay updated on emerging trends in pet care and consumer preferences to stay competitive in this lucrative market.