Introduction

The Beauty & Personal Care market has been a significant and growing segment in the global consumer landscape. With the increasing focus on personal appearance and self-care, consumers are constantly seeking new and innovative products in this category. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a highly engaging and visual medium for brands and products to showcase their offerings, reaching a vast and diverse audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Beauty & Personal Care market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as changing consumer lifestyles, increased awareness of personal hygiene and beauty, and the influence of social media. Consumer demand in this category has also been evolving, with a growing preference for natural, organic, and innovative products. For example, there has been a surge in demand for products like clean beauty items, sustainable personal care products, and those with advanced technological features.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Beauty & Personal Care category witnessed interesting sales performance. The top-selling products included items like the "LIP LINER STAY-N - Peel-Off Lip Liner Stain - All Day & Night Lipliner" with 38,000 units sold and a GMV of $468,600, and the "Earwax Removal Tool Set with Camera - Portable 360° Wide Angle Ear Cleaner with Type-C Rechargeable, Waterproof Endoscope Ear Cleaning Tool for iPhone and Android Phones" with 23,700 units sold and a GMV of $271,000. The popularity of these products can be attributed to various factors. The lip liner, for instance, likely appealed to consumers due to its long-lasting formula and trendy colors. The earwax removal tool's success might be due to its innovative design and practicality, especially with the added camera feature for better visibility during use.

Brand Case Analysis of the Specific Category

Several brands stood out in the Beauty & Personal Care market on TikTok during the 07 week. For example, "medicube" had a GMV of $887,900 with 21,600 units sold. Their success could be attributed to their effective marketing strategies, which might include engaging video content on TikTok that showcases the benefits of their products in an appealing way. "wavytalk" also performed well with a GMV of $694,000 and 16,900 units sold. They may have capitalized on their brand reputation and the quality of their products, such as the "Wavytalk Blowout Boost Ionic Thermal Brush 1.5 Inch" which was among the top-selling products. "evilgoods" with a GMV of $613,100 and 1,850,000 units sold likely benefited from their unique product offerings like the "EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream" which attracted consumers looking for natural and luxurious skincare options.

Conclusion

Overall, the Beauty & Personal Care market on TikTok in the US during the 07 week showed promising trends. Cross-border merchants can take advantage of these insights by focusing on product innovation, creating engaging video content, and leveraging the power of TikTok's platform to reach a wider audience. Looking ahead, the market is likely to continue growing, with an expected increase in demand for sustainable and technologically advanced beauty and personal care products. Merchants should stay updated on these trends and adapt their strategies accordingly to succeed in this competitive market.