Introduction

The shoes market has always been a significant part of the global consumer landscape. With the continuous development of fashion and the increasing demand for comfort and functionality, the shoes market has witnessed various trends. In the US, TikTok has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their shoe products in an engaging and interactive way, thus playing a crucial role in shaping the shoes market trends.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the shoes market in the US is substantial in size. It has been experiencing steady growth over the years, driven by factors such as changing fashion trends, increasing consumer awareness about foot health, and the need for suitable footwear for various activities. Consumer demand has also been evolving, with a growing preference for stylish yet comfortable shoes. The integration of technology in shoe design, such as smart shoes, has also added a new dimension to the market. Overall, the shoes market in the US remains vibrant and dynamic.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the shoes category had an interesting sales performance. The GMV Gross Merchandise Volume showed various trends among different products. For example, the "HEYDUDE Austin Lift - Womens Comfortable Slip on Platform Mules" had a significant GMV of $34.99万 with a sold count of 4444. The "Women's Fashion Leopard Print Lace Up Low Top Sneakers, Casual Comfortable Sports Running Shoes, Female All-match Round Toe Shoes for Daily Wear" also had a good performance with 5168 units sold and a GMV of $5.15万. The popularity of these products can be attributed to factors like trendy designs, comfort features, and effective marketing on TikTok. The platform's ability to showcase products through engaging videos and influencer promotions has contributed to the sales growth of these shoes.

Brand Case Analysis of the Specific Category

Several brands stood out in the shoes market on TikTok in the US during the 07 week. HeyDude had an impressive performance with a GMV of $61.85万, a sold count of 8513, and an average price of $72.64. Their success can be attributed to their focus on comfort and stylish designs, which resonate well with the TikTok audience. Crocs also had a strong showing with a GMV of $58万 and a sold count of 1.25万. Their recognizable brand and range of comfortable and casual footwear have been popular on the platform. DREAM PAIRS also managed to achieve a GMV of $21.12万 with 4416 units sold, likely due to their diverse product offerings and marketing strategies that target different consumer segments on TikTok.

Conclusion

Overall, the shoes market on TikTok in the US during the 07 week showed a mix of trends. Some brands and products experienced significant growth, while others faced challenges. For cross-border merchants, it is essential to focus on product design that combines style and comfort, as well as leveraging TikTok's marketing capabilities through engaging videos and collaborations with influencers. Looking ahead, the market is likely to continue evolving with new trends emerging, such as more sustainable shoe options and further integration of technology. Merchants need to stay updated and adapt their strategies accordingly to succeed in this dynamic market.