Introduction

The home supplies market plays a crucial role in the global consumer landscape. With the increasing focus on home improvement and comfort, consumers are constantly seeking innovative and quality home supplies products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their home supplies products in an appealing way, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home supplies market in the US has been witnessing significant growth. The market size has been expanding steadily, driven by factors such as population growth, increasing homeownership rates, and a growing trend of home renovation and decor. Consumer demand has also been evolving, with a greater emphasis on sustainable, functional, and aesthetically pleasing home supplies. For instance, there is a rising demand for eco-friendly cleaning products and stylish storage solutions.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the home supplies category exhibited interesting sales performance. The top-selling products included items like the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" with 23,000 units sold and a GMV of $317,800, and the "Muddy Mat® - Anti-Mud Mat" which had 6,840 units sold and a GMV of $486,800. The popularity of these products can be attributed to various factors. The highly scented mop soap likely appeals to consumers looking for effective and pleasant-smelling cleaning solutions, while the muddy mat serves a practical purpose in keeping homes clean, especially in areas with high foot traffic. The sales growth of these products also indicates a strong market demand for such home supplies items on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the home supplies market on TikTok during the 07 week. For example, "Muddy Mat" had a GMV of $486,800 with 6,840 units sold. Their success could be due to their focused product offering that caters to a specific need of preventing mud and dirt from entering homes. Another brand, "R & W Co.", achieved a GMV of $425,300 with 31,800 units sold. They might be leveraging effective marketing strategies on TikTok, such as creating engaging video content that showcases the functionality and quality of their home supplies products. These top-performing brands have a significant influence within the US market, setting trends and attracting customers with their unique selling propositions.

Conclusion

Overall, the home supplies market on TikTok in the US during the 07 week showed promising trends. Cross-border merchants can take advantage of these insights by focusing on products that meet the evolving consumer demands, such as sustainable and functional home supplies. They should also invest in creating engaging video content on TikTok to showcase their products effectively. Looking ahead, the market is likely to continue growing, with an increasing emphasis on innovation and customization in home supplies products. Merchants who stay ahead of these trends will be well-positioned to succeed in the TikTok US home supplies market.