Introduction

The Tools & Hardware market has always held a significant place in the global consumer landscape. With the increasing trend of DIY projects and home improvements, consumers are constantly seeking quality tools and hardware products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses in the Tools & Hardware sector to showcase their products in an engaging and creative manner, thereby tapping into a potentially huge customer base.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Tools & Hardware market in the US has been experiencing steady growth. The market size has been expanding as more consumers are taking up home renovation and repair projects. Consumer demand has also been evolving, with a greater emphasis on convenience, durability, and multi-functionality of tools. For instance, there is a growing preference for compact and portable tool sets that can be easily used for various tasks around the house. This trend is in line with the busy lifestyles of modern consumers who want efficient solutions for their DIY needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Tools & Hardware category witnessed interesting sales patterns. The top-selling products included the "24 in 1 DlY Screwdriver Set, 1 Set SwitchableScrewdriver Shape Magnetic Screwdriver Set, Compact and Portable Ratchet Screwdriver SetHome Repair Tool Box" with a sold count of 4599 and a GMV of $77,100. Another popular product was the "100 PCS Car Clip Retainer Auto Fasteners Push Trim Bumper Plastic Rivets Clips Kit With Rivet Remover Push Pin Set Door Trim Panel Fender Clips" with 2964 units sold and a GMV of $16,400. The popularity of these products can be attributed to their practicality and suitability for common household and automotive repair tasks. The sales growth of these items also indicates a strong demand for such essential tools among TikTok users in the US. The "25FT Stainless Steel Measuring Tape, Double-Sided Scale Tape Measure, Portable Retractable Measure Ruler for Household Agricultural Industrial Woodworking, Measuring Tool, Work Equipment for Men" also had a significant sold count of 2421 and a GMV of $26,500, highlighting the importance of accurate measurement tools in various projects.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tools & Hardware market on TikTok during the 07 week. For example, the "vevor store" had a GMV of $523,300 with a sold count of 7329 and an average price of $71.40. Their success could be due to their wide range of quality products and effective marketing strategies on the platform. Another notable brand was "Fanttik" with a GMV of $162,200 and a sold count of 3598. They achieved a significant GMV growth rate of 45.43%, which might be attributed to their innovative product offerings and engaging content on TikTok. "CGC TOOL" also had a strong performance with a GMV of $141,900 and a sold count of 7026, indicating their popularity among TikTok users. These brands have been able to leverage TikTok's platform to showcase their products, engage with customers, and drive sales through various marketing initiatives.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of leading brands indicate a growing interest among consumers for tools and hardware items on the platform. For cross-border merchants, it is advisable to focus on offering quality products that meet the evolving consumer demands, such as convenience and multi-functionality. They should also invest in creating engaging content on TikTok to showcase their products effectively. Looking ahead, the market is likely to continue growing as more consumers turn to TikTok for their shopping needs and as the platform further expands its e-commerce capabilities.