Introduction

The Sports & Outdoor market has been playing an increasingly important role in the global consumer landscape. With the growing awareness of health and fitness, consumers are more inclined to invest in sports and outdoor products. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling products in this category. Its vast user base and engaging video content provide excellent opportunities for brands and merchants to reach a wide audience and drive sales.

Category Market Overview

According to the latest data and information from authoritative sources, the Sports & Outdoor market in the US has been experiencing steady growth. The market size has been expanding as more consumers are participating in various sports activities and outdoor adventures. Consumer demand has also been changing, with a greater emphasis on high-quality, functional, and stylish products. For example, there is an increasing demand for breathable sportswear, advanced fitness equipment, and outdoor gear suitable for different terrains and weather conditions.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Sports & Outdoor category showed interesting sales performance. The top-selling products included items like Women's Solid High Waist Sports Spandex Short, which had a sold count of 9001 and a GMV of $192,900. Another popular product was the HOTWAVE Vibration Plate with a sold count of 4352 and a GMV of $361,500. The popularity of these products can be attributed to several factors. Firstly, their functionality meets the needs of consumers who are looking for comfortable and effective sports and fitness gear. Secondly, the visual appeal and presentation of these products in TikTok videos have attracted a lot of attention. The sales growth of these products also indicates a growing trend of consumers relying on TikTok to discover and purchase sports and outdoor products.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Sports & Outdoor market on TikTok US during the 07 week, Merach fitness stood out with a GMV of $644,300 and a sold count of 10,200. Their success can be attributed to their focus on high-quality fitness equipment and effective marketing strategies. They likely utilized engaging video content to showcase the features and benefits of their products, attracting a large number of video blogger interactions. Another notable brand is Halara shop, which had a significant GMV of $499,900 and a sold count of 15,600. Their growth rate of 226.83% in GMV qoq shows their strong performance and ability to capture the market's attention. They may have offered unique product designs and targeted marketing campaigns to appeal to the TikTok user base.

Conclusion

Overall, the Sports & Outdoor market on TikTok in the US during the 07 week showed promising trends. The sales of various products were strong, and several brands demonstrated excellent performance. For cross-border merchants, it is recommended to focus on product quality and functionality, create engaging video content to showcase products, and leverage the power of TikTok's user base to drive sales. Looking ahead, the market is expected to continue growing as more consumers embrace a healthy and active lifestyle. Brands that can adapt to the changing consumer demands and effectively utilize TikTok's marketing channels will likely achieve greater success in the future.