Introduction

In the global consumer landscape, the Household Appliances market holds significant importance. With the increasing focus on convenience and comfort in daily life, the demand for various household appliances has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their household appliances in an engaging and creative manner, thus tapping into the potential of this lucrative market segment.

Category Market Overview

The Household Appliances market in the US has witnessed steady growth over the years. According to authoritative sources, the market size has been expanding due to factors such as population growth, increasing disposable income, and a growing preference for modern and efficient home appliances. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. For instance, there has been a surge in the demand for portable and compact appliances that are suitable for small living spaces or for on-the-go use, as seen in the popularity of mini travel irons and portable air humidifiers.

Sales Situation of the Specific Category

Analyzing the sales performance of Household Appliances on TikTok Shop in the US during the 07 week, several interesting trends emerge. The top-selling products include the Portable Ultrasonic Air Humidifier, which sold 1.47 million units with a GMV of $19.52 million. Its popularity can be attributed to its compact design and dual power mode, making it suitable for both home and travel use, especially for face care. Another high-selling product is the Mini Travel Iron for Clothes, with 1.4 million units sold and a GMV of $26.53 million. Its portability and ability to handle both dry and wet ironing for various types of clothing have contributed to its success. The Electric Fabric Defuzzer Lint Remover also performed well, selling 4824 units and generating a GMV of $6.48 million. Its efficiency in removing lint from clothes has made it a popular choice among consumers. Overall, the sales growth of these products can be linked to their practicality, suitability for different lifestyles, and the effective marketing on TikTok, which has allowed them to reach a wide audience.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Household Appliances market on TikTok in the US during the 07 week, Homeika stands out. With a GMV of $44.46 million and a sold count of 5105 units, it has achieved an impressive growth rate of 87.88% qoq. Its Cordless Vacuum Cleaner, featuring 28Kpa powerful suction and a 380W powerful brushless motor, has been a popular product. The brand's success can be attributed to its focus on product quality, effective marketing strategies on TikTok, and engaging with video bloggers, which has helped increase its visibility. Juntuo shop also had a notable performance, with a GMV of $26.53 million and 1.4 million units sold. Its growth rate of 211.15% qoq is remarkable. The brand's Mini Travel Iron for Clothes has been a key driver of its sales. By leveraging TikTok's platform to showcase the product's features and benefits, juntuo shop has been able to attract a large customer base. EUHOMY, with a GMV of $23.7 million and 2645 units sold, has maintained a consistent presence in the market. Its focus on offering a variety of household appliances with good quality and reasonable prices has contributed to its success.

Conclusion

Overall, the Household Appliances market on TikTok in the US during the 07 week has shown promising trends. The top-selling products and successful brands have demonstrated the importance of product features that meet consumer needs, effective marketing on TikTok, and engaging with video bloggers. For cross-border merchants, it is advisable to focus on product innovation, highlighting unique features, and leveraging TikTok's vast user base through creative marketing campaigns. Looking ahead, the market is likely to continue evolving, with an increasing demand for smart and sustainable household appliances. Merchants should stay updated on these trends to remain competitive in this dynamic market.