Introduction

The pre-owned market has been gaining significant importance in the global consumer landscape. Consumers are increasingly looking for cost-effective and sustainable options, making the pre-owned category a lucrative segment. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US market. It offers unique advantages such as the ability to reach a wide and diverse audience, enabling businesses in the pre-owned sector to showcase their products effectively and connect with potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the pre-owned market in the US has been experiencing steady growth. The market size has been expanding as more consumers embrace the idea of purchasing pre-owned items. Consumer demand changes have been notable, with a shift towards quality pre-owned electronics, fashion items, and luxury goods. This growth trend is expected to continue, driven by factors like increasing environmental consciousness and the desire for unique and affordable products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the pre-owned category witnessed diverse sales performance. The top-selling products included the Adidas Samba OG Cloud White Core Black GS IE3675 Kid's Size Gift Authentic Shoes, which had a sold count of 360 and a GMV of $30,600. Refurbished electronics like the iPad 6 9.7" WiFi - Excellent Condition and various MacBook models also had significant sales. The popularity of these products can be attributed to factors such as brand reputation, competitive pricing, and the assurance of quality through warranties offered by the sellers. The sales growth of these items indicates a growing trust among consumers for pre-owned products on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores performed exceptionally well in the pre-owned market on TikTok during the 07 week. For instance, plug - shop tech had a GMV of $42,900 with a sold count of 175 and a significant growth rate of 50.82% qoq. They likely achieved this through effective marketing strategies, showcasing a wide range of products, and leveraging the power of video bloggers. Reunited Luxury also had a notable performance with a GMV of $34,700, albeit with a different business model focusing on higher-end luxury items with a lower sold count but higher average price per item. These top-performing entities have a significant influence within the US market, setting trends and attracting customers through their unique offerings and marketing efforts.

Conclusion

Overall, the pre-owned market on TikTok in the US during the 07 week showed promising trends. Cross-border merchants can take advantage of these trends by focusing on product quality, offering competitive pricing, and leveraging TikTok's marketing features effectively. Future market development is likely to see continued growth, especially in the areas of electronics and luxury pre-owned items, as consumers become more accustomed to purchasing such products on the platform. It is essential for merchants to stay updated with the latest market demands and adapt their strategies accordingly to succeed in this evolving market.