Introduction

The collectibles market has been an important part of the global consumer landscape. It attracts a wide range of consumers with its unique and often limited-edition items. In recent years, the growth trend has been remarkable, especially with the increasing popularity of online platforms. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing collectibles merchants to showcase their products in an engaging and viral way, which is crucial for the success of this niche market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the collectibles market in the US has been experiencing steady growth. The market size has been expanding as more consumers are showing interest in various types of collectibles, from sports memorabilia to rare books and trading cards. The growth trends indicate a shift towards online purchases, with consumers preferring the convenience and wider selection available on digital platforms. Consumer demand changes have also been observed, with a growing preference for unique and personalized collectibles. This is in line with the overall trend of consumers seeking items that stand out and have a story to tell.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the collectibles category had some interesting sales performances. The top-selling products included items like "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" with 2802 units sold and a GMV of $72,800, and "[JP] Pokemon Battle Partners SV9 Booster Box - Scarlet & Violet Series - Japanese" with 1285 units sold and a GMV of $113,100. The sales growth of different products varied. Some products like "BurtonBreaks" store's collectibles had a significant growth of 62.19% in GMV, while others like "Turbo TCG" had a decline of 25.06% in GMV. The popularity of these products can be attributed to factors such as brand recognition, the uniqueness of the item, and effective marketing on TikTok. For example, products related to popular franchises like Pokemon tend to attract a large number of fans, leading to higher sales.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the collectibles market on TikTok during the 07 week. For instance, "Calipokehouse" had a GMV of $219,500 with 2860 units sold. Their average price per unit was $76.75. They likely achieved this through consistent marketing and offering a diverse range of collectibles. "BurtonBreaks" had a GMV of $206,500 with 1114 units sold and an average price of $185.36. Their high growth rate of 62.19% in GMV might be due to their targeted marketing strategies towards specific collector groups. These top-performing brands and stores have a significant influence within the US collectibles market on TikTok, setting trends and attracting more customers through their successful business activities.

Conclusion

Overall, the collectibles market on TikTok in the US during the 07 week showed a mix of growth and decline among different products and brands. For cross-border merchants, it is advisable to focus on unique and popular collectibles, leveraging the power of TikTok's marketing channels to reach a wider audience. They should also keep an eye on consumer trends and preferences to adjust their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with an expected increase in online sales and a growing demand for personalized and rare collectibles. Merchants who can adapt quickly to these changes will be well-positioned to succeed in this vibrant market.