Introduction

The menswear & underwear market holds significant importance in the global consumer landscape. With changing fashion trends and increasing consumer awareness about style and comfort, this category has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their menswear and underwear products in an engaging and creative manner, thus influencing purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the menswear & underwear market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as population growth, changing fashion preferences, and increased disposable income. Consumer demand has also been evolving, with a greater emphasis on quality, comfort, and trendy designs. For instance, there has been a rising demand for sustainable and ethically sourced menswear, as well as underwear with advanced fabric technologies for enhanced comfort.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the menswear & underwear category showed interesting sales performance. The top-selling products included items like the "EKKO BEATERS Please Size up Cotton Spandex 340gsm Sleeveless Shirt Classic Tank Top - Men's Shirt with Classic Design" which had a sold count of 7183 and a GMV of $203,300. Another popular product was the "Men's Letter Print Round Neck Long Sleeve Tee, Casual Crew Neck T-shirt for Spring, Men's Top for Daily Wear" with 3000 units sold and a GMV of $89,500. The popularity of these products can be attributed to factors such as their trendy designs, quality materials, and effective marketing on TikTok. The platform's video-based nature allows for detailed product showcases, influencing consumers to make purchases.

Brand Case Analysis of the Specific Category

Several brands and stores performed exceptionally well in the menswear & underwear market on TikTok during the 07 week. For example, the brand "Comfrt" had a GMV of $355,300 with a sold count of 7534. Their success can be attributed to their unique product offerings, such as the "Oversized Signature Fit Hoodie" and "Cloud Zip Oversized Hoodie", which appealed to consumers looking for comfortable and stylish menswear. Another notable brand is "EKKOVISION.COM" with a GMV of $260,900 and 9258 units sold. They likely benefited from their wide range of product options and effective marketing strategies on TikTok.

Conclusion

Overall, the menswear & underwear market on TikTok in the US during the 07 week showed promising trends. Cross-border merchants can take advantage of these insights by focusing on trendy designs, quality products, and effective marketing on TikTok. Future market development trends may see an even greater emphasis on sustainability, customization, and leveraging the power of social media influencers to drive sales. By staying attuned to these trends and continuously adapting their strategies, merchants can succeed in this competitive market.