Gloda Insights: TikTok US 06 Week Home Appliances Market Trend Analysis
TikTok Home Appliances US Market Cross-border E-commerce
2025-02-23 04:47:58 released 44
Introduction
In the global consumer landscape, the home appliances market holds significant importance. With the continuous improvement of living standards, consumers' demand for various home appliances is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting the home appliances market. Its huge user base and powerful content dissemination ability provide a broad stage for home appliance products to showcase, enabling merchants to directly reach a large number of potential consumers.Category Market Overview
According to the latest information from authoritative websites and media outlets, the home appliances market in the US has been showing a stable growth trend in recent years. The market size has been expanding continuously, driven by factors such as population growth, upgrading of living standards, and the pursuit of convenience in daily life. Consumer demand for home appliances is also changing. They are more inclined to choose products that are intelligent, energy-efficient, and multifunctional. For example, smart air purifiers and cordless vacuum cleaners are becoming increasingly popular.Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week, the sales performance of home appliances varied. The top-selling products included the Portable Ultrasonic Air Humidifier, which had a sold count of 11,600 and a GMV of $153,600 with a remarkable GMV qoq growth rate of 2580.97%. The Mini Travel Iron for Clothes also performed well with a sold count of 4,322 and a GMV of $85,300 and a high GMV qoq growth rate of 8382.67%. The popularity of these products could be attributed to their portability and practicality, meeting the needs of consumers who are often on the go or have limited storage space at home. Another popular product was the Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner, with a sold count of 3,414 and a GMV of $157,100, although its GMV qoq growth rate was 14.28%. These products' growth patterns showed that consumers on TikTok are actively seeking convenient and efficient home cleaning and comfort-enhancing appliances.Brand Case Analysis of the Specific Category
Among the top-performing brands in the home appliances market on TikTok US during the 06 week, Homeika stood out. Its GMV reached $236,800 with a sold count of 2,655. The brand's Cordless Vacuum Cleaner, with 28Kpa Powerful Suction and other features, attracted consumers with its strong performance. Another notable brand was REDHUT CleanMaster, with a GMV of $162,500 and a sold count of 3,529. Their products, like the Pressurized Handheld Multi-Surface Natural Steam Cleaner, were popular for their functionality in home cleaning. These brands actively utilized TikTok's platform to showcase their products through various video content, interacting with video bloggers to increase product exposure and drive sales.Conclusion
Overall, the home appliances market on TikTok in the US during the 06 week showed a vibrant situation. Cross-border merchants can take the following actions: Firstly, focus on product features that meet the changing demands of consumers, such as intelligence and portability. Secondly, cooperate with video bloggers to create attractive content to enhance product visibility. Looking ahead, the market is expected to continue to grow, with more intelligent and innovative home appliance products likely to emerge and gain popularity on TikTok.More recommendations
No Recommendations