Introduction

The DIY market has been witnessing significant growth in the global consumer landscape. Consumers are increasingly inclined towards creating personalized items, which has led to a surge in the demand for DIY products. TikTok, with its vast user base and engaging content format, has emerged as a powerful platform in the US to showcase and sell DIY products. Its unique features such as short videos and viral trends provide an excellent opportunity for DIY brands and merchants to reach a wider audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the DIY market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors like the growing interest in home decor, personalized gifts, and creative hobbies. Consumer demand has also been evolving, with a preference for unique and easy-to-make DIY products. For instance, the trend of making handmade jewelry and home decor items has gained significant popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the DIY category witnessed diverse sales performances. The top-selling products included the Luna Bean Hand Casting Kit, which had a sold count of 2091 and a GMV of $84,800, though it experienced a -45.33% GMV qoq. Another popular product was the Anywise Air DIY Clay with 1136 units sold and a GMV of $56,200, showing a -13.2% GMV qoq. The That's Cute Sticker also had a remarkable performance with 1063 units sold and a significant 6152.94% increase in GMV qoq. The popularity of these products can be attributed to their uniqueness, ease of use, and suitability as gifts for various occasions.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the DIY market on TikTok during the 06 week, Luna Bean stood out with a GMV of $84,900 and a sold count of 2096. Despite a -45.34% GMV qoq, it managed to maintain a significant presence. Anywise also had a good performance with a GMV of $56,200 and 1136 units sold, showing a -13.2% GMV qoq. These brands have been leveraging TikTok's platform by creating engaging content, collaborating with video bloggers, and offering unique DIY products. For example, they often showcase the process of making their products in short videos, which吸引了大量用户的关注 and drives sales.

Conclusion

Overall, the DIY market on TikTok in the US during the 06 week presented a mixed picture. While some products and brands experienced growth, others faced challenges in maintaining their sales momentum. For cross-border merchants, it is crucial to focus on product uniqueness, engage with video bloggers to increase visibility, and keep up with the evolving consumer trends. Looking ahead, the DIY market on TikTok is expected to continue evolving, with more innovative products and marketing strategies emerging to capture the attention of the US consumers.