Introduction

In the global consumer landscape, the Car Exterior Accessories market has been gaining significant importance. With the increasing number of car owners and their desire to personalize and enhance their vehicles, this market segment has witnessed steady growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows businesses to reach a vast and diverse audience, leveraging its engaging video content format to showcase car exterior accessories in an appealing way, thereby driving consumer interest and potential sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Exterior Accessories market in the US has been expanding. The market size has been on an upward trend, driven by factors such as the growing automotive industry and the rising trend of vehicle customization. Consumer demand for these accessories has also been evolving, with a greater emphasis on unique designs, quality, and functionality. For instance, there has been an increased demand for stickers and decals that not only add a decorative touch but also convey a particular message or identity. The growth trends suggest a promising future for this market segment, with more consumers likely to invest in enhancing the exterior appearance of their cars.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the sales performance of Car Exterior Accessories varied across different products. The top-selling product was the "Universal Turbo Sound Pipe Whistle Muffler Sounder Simulator Tailpipe Noise Sound Enhancer Compatible with Truck, Motorcycle, Cars, Dirt Bike and ScooterXL RedNew Year Gift" with 834 units sold, generating a GMV of $8629.16 and experiencing a remarkable growth rate of 264.92% compared to the previous period. Another popular product was the "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" which sold 1464 units with a GMV of $20,800, although it had a decline of 42.99% in GMV quarter-on-quarter. The popularity of these products can be attributed to their unique features and the ability to appeal to specific consumer interests. For example, the sound enhancer offers an exciting addition to the vehicle's functionality, while the bumper stickers allow car owners to express their support or personal style.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Car Exterior Accessories market on TikTok during this period. For example, KEPEAK Automotive Partner had a significant impact with a GMV of $8629.16 and 834 units sold. Their success can be attributed to their focus on offering products like the popular sound enhancer, which meets the current consumer demand for unique vehicle enhancements. Another notable brand is Sargento Sarabia, which sold 1464 units of the "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" with a GMV of $20,800. Their strategy might involve targeting a specific consumer base who are interested in such themed bumper stickers. These brands' activities on TikTok not only contribute to their own sales but also influence the overall market trends within the Car Exterior Accessories segment in the US.

Conclusion

Overall, the Car Exterior Accessories market on TikTok in the US during the 06 week period showed a mix of growth and decline across different products and brands. For cross-border merchants looking to enter or expand in this market, it is advisable to focus on products with unique features and strong consumer appeal, such as those that offer both decorative and functional enhancements. Additionally, leveraging TikTok's video content capabilities to showcase products effectively can help drive sales. Looking ahead, the market is likely to continue evolving, with consumer preferences potentially shifting towards more innovative and personalized car exterior accessories. Merchants should stay updated on these trends to remain competitive in this growing market segment.